Marketing and Communications Manager

Knock Knock Children's Museum•Baton Rouge, LA

27d•$58,000 - $63,000

About The Position

Knock Knock Children's Museum (KKCM) is seeking a Marketing and Communications Manager to contribute to existing marketing programs and help develop new initiatives aligned with the museum’s mission and goals. The role oversees a broad range of marketing and communications functions, including advertising, branding, digital marketing, social media, graphic design, website management, marketing analytics, and event planning and execution. The manager reports directly to the Executive Director and is expected to manage multiple projects and meet tight deadlines in a fast-paced, collaborative environment. The position supports KKCM’s immediate and long-term business goals by improving marketing processes, content, and messaging, and by expanding public awareness of the museum’s offerings and programs. Marketing efforts aim to grow membership and increase admission, donations, and community partnerships through a range of communications platforms and strategies. The manager also supports the museum’s special events and works with internal teams and external media outlets to promote KKCM.

Requirements

Bachelor’s degree in marketing, advertising, or communications.
Past work experience as a marketing coordinator or in a similar role.
Knowledge of traditional and digital marketing, content marketing, and social media marketing.
Strong understanding of social media platforms and tools, including Meta Business Suite.
Experience producing and editing video content for social media using Canva, Premiere Pro, CapCut, or similar tools.
Excellent writing, communication, and editing skills.
Ability to communicate and collaborate with the marketing team and all museum departments.
Experience managing websites, specifically WordPress.
Experience in graphic design using Adobe Creative Suite, specifically Illustrator, or Canva.
Availability to work occasional nights and weekends during museum events.
Proficiency in Microsoft Office, especially Excel, Word, and PowerPoint.
Ability to manage diverse projects, multitask, and meet tight deadlines.
Engaging, energetic, innovative, organized, and passionate about the museum’s mission; able to thrive in a fast-paced, collaborative, creative environment.

Nice To Haves

Experience with Adobe Creative Suite, including Illustrator and InDesign.
Experience creating and executing Meta Ad campaigns.
Experience in event planning and execution.
Experience managing Google Ads.
Experience using Google Analytics.

Responsibilities

Oversee cross-functional marketing projects from planning through execution.
Provide day-to-day execution and support for ongoing marketing, promotional, and fundraising needs.
Develop and manage organic, earned, and paid media strategies.
Manage the museum website.
Manage relationships with local media outlets to promote the museum and its activities.
Execute social media strategies to strengthen the brand image and engage the online community.
Develop creative content in collaboration with the Social Media Content Creator, Marketing Coordinator, and Graphic Designer.
Maintain the overall marketing calendar and social media calendar.
Draft and send mass emails and newsletters using Constant Contact.
Manage creation of marketing collateral, signage, external program graphics, and videos in coordination with the Development and Learning Innovation teams.
Prepare marketing activity reports and metrics to measure program success.
Ensure consistent branding and messaging across external and internal communications.
Maintain and organize photography and video libraries.
Support special event planning and setup.
Identify and execute improvements to marketing processes, content, and messaging.
Expand public awareness of KKCM’s offerings and programs to support membership, admission, donations, and community partnerships.