Marketing Administrator

Ameristar Casino Resort Spa Black Hawk•Black Hawk, CO

12d

About The Position

The Marketing Administrator supports marketing plans and strategies at Ameristar Casino Resort Spa, including relationship marketing, promotions, entertainment, events, social media, and content management. The role helps create marketing materials and supports events from planning through setup, execution, and breakdown, both on and off property. It also involves assisting guests with the property’s loyalty program, supporting app activations, and contributing to operational and performance goals. The position requires excellent customer service, regulatory compliance, confidentiality, and a schedule that may include evenings, weekends, and holidays. The position is open until filled.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field; or internships or certifications in marketing or operations; or an equivalent combination of education and experience.
Excellent verbal, written, and interpersonal communication skills.
Technical proficiency and knowledge of Microsoft Teams, Word, Excel, and Outlook.
Ability to meet deadlines and manage multiple priorities in a demanding work environment.
Ability to communicate effectively with outside agencies, vendors, and other contacts.
Ability to present information effectively and respond to questions from managers, clients, customers, and the public.
Ability to interact with guests, staff, and colleagues and resolve problems and conflicts diplomatically, tactfully, and positively.
Ability to work varying shifts or schedules, including holidays and weekends, to reflect property business needs.

Nice To Haves

Experience in multiple communication channels, including direct mail, email, and social media.
Proven time-management, creative, and critical-thinking skills.

Responsibilities

Assist in developing and implementing marketing plans and strategies, including relationship marketing, promotions, entertainment, and events.
Help develop support materials and in-house creative initiatives from concept through fulfillment, including collateral and signage.
Assist with creating and managing organic and paid social content.
Assist with setup, execution, and breakdown of on-site and off-site promotions, entertainment, and special events, including tournaments, promotions, VIP parties, and festivals.
Work with the team to ensure items needed for marketing programming are in the appropriate place on time.
Assist with content management on property and online.
Follow department scheduling needs, including evenings, weekends, and holidays, to support promotions, events, and marketing programming.
Maintain detailed knowledge of marketing programming to explain policies and procedures to customers.
Present or speak on stage when necessary, including using a microphone for announcements for drawings or events.
Educate patrons about the loyalty program and assist with questions related to the property and loyalty program.
Support generation of app activations for PENN Play and The Score, and support casino promotions, events, customer visits, and events on select shifts.
Support operational goals and monitor achievement of performance and profit objectives.
Support projects and efforts of the VP of Marketing, Marketing Manager, Assistant Marketing Manager, and/or Player Development Manager as requested.
Promote and demonstrate superior internal and external customer service in accordance with department and company standards.
Ensure regulatory compliance within the area of responsibility and report potential issues to management.
Maintain strict confidentiality in departmental and company matters.
Perform other duties as assigned.

Benefits

Day-one medical coverage and 401(k) matching, which may vary by position.
Annual performance bonus, which may vary by position.
Paid time off earned according to local policy and increasing with length of employment.
For full-time team members, health benefits effective Day 1, including medical, dental, vision, life, and short-term disability insurance.
Discounted casino bus tickets.
Discounted RTD EcoPass.
Monthly hot meal served by the Leadership Team.
20% discounts at Starbucks, Ara Spa, and food outlets.
100% Colorado Gaming License reimbursement after 90 days of employment.
Hotel discounts at PENN properties and discounts on goods and services.
Education reimbursement program and annual scholarship program.
Career development opportunities.
Wellness programs supporting financial, physical, and mental well-being.