Marketing Administrator

PENN Entertainment•Black Hawk, CO

11d

About The Position

The Marketing Administrator assists with the development and implementation of marketing plans and strategies, including relationship marketing, promotions, entertainment, and events. The role helps develop marketing support materials and in-house creative initiatives from concept through fulfillment, including collateral and signage, and assists with organic and paid social media creation and management. The position supports the setup, execution, and breakdown of on-site and off-site promotions, entertainment, and special events. It helps coordinate marketing materials and programming, manages content on property and online, and assists with customer engagement, loyalty-program education, and app activations. The role may include presenting announcements on stage using a microphone and requires working evenings, weekends, and holidays according to business needs. The Marketing Administrator supports the Marketing Department’s operational goals, performance and profit objectives, and projects assigned by marketing and player development leaders. The role also provides customer service, follows regulatory requirements, and maintains confidentiality. The position is at Ameristar Casino Resort Spa, part of PENN Entertainment.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field; or internships or certifications in marketing or operations; or an equivalent combination of education and experience.
Excellent verbal, written, and interpersonal skills.
Technical proficiency and knowledge of Microsoft Teams, Word, Excel, and Outlook.
Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment.
Ability to communicate effectively with outside agencies, vendors, and other contacts.
Ability to present information effectively and respond to questions from managers, clients, customers, and the public.
Ability to interact with guests, staff, and colleagues and resolve problems and conflicts diplomatically, tactfully, and positively.
Ability to work varying shifts or schedules, including holidays and weekends, to reflect the property’s business needs.

Nice To Haves

Experience in multiple communication channels, including direct mail, email, and social media.
Proven time-management, creative, and critical-thinking skills.

Responsibilities

Assist in developing and implementing marketing plans and strategies, including relationship marketing, promotions, entertainment, and events.
Help develop support materials and in-house creative initiatives from concept to fulfillment, including collateral and signage.
Assist with organic and paid social media creation and management.
Assist with the setup, execution, and breakdown of on-site and off-site promotions, entertainment, and special events, including tournaments, promotions, VIP parties, and festivals.
Work with the team to ensure materials and items needed for marketing programming are in the appropriate place on time.
Assist with content management on property and online.
Follow department scheduling needs, including evenings, weekends, and holidays, to support promotions, events, and marketing programming.
Maintain detailed knowledge of marketing programming to explain policies and procedures to customers.
Present or speak on stage when necessary, using a microphone for announcements for drawings or events.
Educate patrons on the value of the loyalty program and assist with questions about the property and loyalty program.
Support the Marketing Department in generating PENN Play and The Score app activations and supporting casino promotions, events, customer visits, and events on select shifts.
Support operational goals and monitor performance and profit objectives.
Support projects of the VP of Marketing, Marketing Manager, Assistant Marketing Manager, and/or Player Development Manager as requested.
Promote and demonstrate superior internal and external customer service in accordance with department and company standards and programs.
Ensure regulatory compliance within the area of responsibility and report potential issues to management.
Maintain strict confidentiality in departmental and company matters.
Perform other duties as assigned.

Benefits

Day-one health benefits for full-time team members, including medical, dental, vision, life, and short-term disability insurance.
401(k) matching.
Annual performance bonus.
Paid time off, earned according to local policy and increasing with length of employment.
Discounted casino bus tickets.
Discounted RTD EcoPass.
Monthly hot meal served by the Leadership Team.
20% discounts for Starbucks, Ara Spa, and food outlets.
100% Colorado Gaming License reimbursement after 90 days of employment.
Hotel discounts at all 43 PENN properties, plus discounts on goods and services.
Education reimbursement program and annual scholarship program.
Career development opportunities.
Wellness programs supporting financial, physical, and mental well-being.