Market Manager

AEG Vision•Nashville, IN

About The Position

The Market Manager leads across multiple practices through Practice Managers, Optometrists, field leadership, and cross-functional partners. The role identifies performance gaps, develops leaders, supports patient care, and drives sustainable business results. It operates similarly to a District Manager but covers a smaller practice scope, with hands-on coaching, practice visits, business reviews, talent development, and execution of company priorities. The position improves operational execution, strengthens leadership capability, and develops market-level strategies aligned with district priorities. This is often a developmental multi-unit leadership role for high-performing Practice Managers preparing for broader field leadership responsibility. It may also be an entry point for external multi-unit leaders who need to learn AEG Vision’s optical structure, systems, acquisition process, practice model, reporting tools, and field leadership expectations. The role requires regular travel within the assigned market, typically 50–75% of the time.

Requirements

At least 3 years of multi-unit leadership experience in optical, healthcare, retail, hospitality, or comparable service/operations leadership.
Demonstrated ability to lead, coach, and develop team members or emerging leaders.
Strong understanding of optical operations, patient care, practice flow, sales and service behaviors, and business performance drivers.
Ability to analyze reports, identify trends, connect data to behavior, and create practical action plans.
Strong communication, coaching, observation, and follow-up skills.
Ability to lead through influence, build trust, and support change across multiple practice teams.
Strong organizational and planning skills, including the ability to manage competing priorities across locations.
Ability to operate in ambiguity, use sound judgment, and adapt to evolving business needs.
Ability to partner effectively with field leaders and support teams.
Ability to travel regularly within the assigned market, typically 50–75% of the time.

Nice To Haves

Prior Practice Manager optical leadership experience.
College degree; equivalent optical leadership experience may be considered.

Responsibilities

Strengthen leadership capability across the market by identifying and developing emerging talent, supporting succession planning, and preparing leaders for expanded responsibilities and internal growth opportunities.
Support strategies to attract, retain, and develop talent, building strong team pipelines that support practice performance, leadership growth, long-term staffing needs, and exceptional patient experience.
Develop high-performing, engaged teams by promoting continuous improvement, innovation, and a growth mindset.
Coach practice leaders on service behaviors, care expectations, and team engagement routines to create consistent, patient-centered experiences.
Conduct regular practice visits to evaluate business performance, patient experience, team engagement, and leadership effectiveness, and coach practice leaders on opportunities to strengthen results and accountability.
Translate company and regional priorities into clear market-level action plans and lead the performance of assigned practices.
Analyze KPIs, including sales, revenue, conversion, continuity of care, labor, productivity, patient experience, staffing, and other operational metrics, to identify trends, risks, and opportunities.
Lead market execution of company initiatives, training launches, operational changes, technology updates, acquisition integrations, and market expansion efforts; support adoption and sustainability of expected behaviors.
Partner with practice and market leadership to support provider alignment, continuity of care, patient experience, and overall practice performance.
Support market growth, new practice openings, acquisitions, integrations, and expansion efforts as assigned.
Ensure assigned practices follow company policies, compliance expectations, operational standards, inventory controls, discounting guidelines, and loss prevention procedures.
Identify business barriers, operational risks, talent gaps, service gaps, and compliance issues; provide leadership with field insights and recommended solutions.
Champion market-wide change initiatives to improve operational performance, team engagement, and business results.
Manage market performance related to sales, profitability, labor, controllable expenses, inventory controls, discounting practices, loss prevention, and operational compliance.
Support additional operations projects, district initiatives, or regional priorities as assigned.