Market Manager

Picnic Delivery•Seattle, WA
•Onsite

About The Position

The Market Manager owns Picnic’s growth in a city by promoting its workplace meal service, building relationships, closing deals, and maintaining account health so customers become referral sources. The role is accountable for revenue and determines how to drive growth through new customers, expansion within existing accounts, participation rates, and order frequency. It also identifies which local submarkets, offices, and verticals to prioritize as Picnic scales. The Market Manager develops local demand through referrals, building-level events, community programming, channel partnerships, and other territory-specific tactics. The role builds cost comparisons against clients’ incumbent providers, shapes commercial terms, and negotiates deals. It also shares market intelligence with restaurant, product, and central go-to-market teams, including feedback on cuisine gaps, brand performance, and client requests. This role is based in Picnic’s Seattle office and is onsite five days per week. The position works closely with a team in a fast-changing, collaborative startup environment and requires building relationships with external stakeholders in the places they gather, including outside traditional 9-to-5 hours.

Requirements

  • 2–5 years of relevant experience, including at least 2 years in growth, a startup founder role, business development, partnerships, community leadership, market expansion, or a related area.
  • Demonstrated success in a people-facing, unstructured environment requiring the ability to determine both what to do and how to do it.
  • Bachelor’s degree from a top university.
  • Comfort using Google Sheets, dashboards, and basic funnel metrics.
  • Self-directed and able to act without waiting for instructions.
  • Comfortable in a fast-paced, high-accountability environment where priorities shift.
  • Social, outgoing, and energized by meeting new people.
  • Entrepreneurial, willing to take bold bets, and able to move quickly.
  • Enthusiastic about the city and motivated to build something that improves it.
  • Willing to build relationships with external stakeholders outside the traditional 9-to-5 setting.

Responsibilities

  • Own city-level revenue growth, including new customers, account expansion, participation rates, and order frequency.
  • Develop and execute a plan to reach growth targets.
  • Prioritize local submarkets, offices, and verticals for market expansion.
  • Generate demand through referrals, building-level events, community programming, channel partnerships, and other local tactics.
  • Build relationships with decision-makers, maintain touchpoints through the sales cycle, close deals, and convert satisfied customers into referral sources.
  • Develop cost comparisons against incumbent providers, shape commercial terms, and negotiate deals.
  • Gather and communicate market intelligence to restaurant, product, and central go-to-market teams.
  • Build an actionable plan from information about prospective customers and the local market.
  • Develop a deep understanding of local target communities, influencers, events, and information networks.

Benefits

  • Equity awards may be available.
  • Annual performance-based bonus may be available.
  • Medical insurance, with multiple plans including HSA options.
  • Dental insurance.
  • Vision insurance.
  • Company-paid life insurance.
  • Company-paid short- and long-term disability insurance.
  • Voluntary accident, critical illness, and hospital indemnity insurance.
  • Optional supplemental life insurance for employees, spouses, and children.
  • Pet insurance discount.
  • 401(k).
  • Health Savings Account (HSA).
  • Flexible Spending Accounts for healthcare, dependent care, and commuter expenses.
  • Discretionary vacation days.
  • Eight paid holidays per year.
  • Paid sick time.
  • Paid bereavement leave.
  • Paid parental leave.
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