Market Liaison

Blackbird Health•Vienna, VA

5d•$85,000 - $100,000

About The Position

Blackbird Health is hiring a Market Liaison to serve as its primary external-facing ambassador across designated Northern Virginia territories, including Vienna, Burke, Sterling, and Centreville. The role builds and maintains trusted relationships with pediatricians, primary care groups, therapists, school districts, universities, and community stakeholders; activates referral partners; creates clear referral pathways; and works with internal teams to support a strong experience for patients and partners. The Market Liaison manages territory outreach and account engagement, including cold visits, warm introductions, educational lunches, and ongoing partner communication. The role uses Customer Relationship Management tools to review account performance, identify growth and re-engagement opportunities, and coordinate feedback and onboarding with Care Navigation, Clinical Leadership, Marketing, and Operations. The position also represents Blackbird Health at community events, conferences, school meetings, and provider gatherings. Travel across the assigned region may take up to 75% of work time.

Requirements

Demonstrated track record in healthcare outreach, physician relations, educational advocacy, medical sales, or territory management.
Strong interpersonal skills and ability to build trust quickly and communicate effectively with clinical and administrative audiences.
Experience navigating local Northern Virginia healthcare systems, pediatric practices, or school district structures.
Proficiency with Customer Relationship Management platforms such as HubSpot or Salesforce for pipeline and relationship tracking.
Valid driver's license, reliable transportation, and ability to spend up to 75% of work time traveling across the assigned Northern Virginia region.

Responsibilities

Establish, cultivate, and expand strategic relationships with pediatricians, primary care physicians, therapists, school districts, universities, and community partners across Northern Virginia.
Manage territory outreach rhythms, including cold stops, warm introductions, educational lunches, and ongoing partner engagement.
Work with external practices to implement clear referral channels, communicate turnaround expectations, and streamline collaborative care processes.
Use Customer Relationship Management tools to analyze account performance, identify underperforming or churned accounts, and develop re-engagement strategies.
Collaborate with Care Navigation, Clinical Leadership, Marketing, and Operations to maintain feedback loops and smooth onboarding for new partners.
Represent Blackbird Health at community events, conferences, school meetings, and provider gatherings to build brand awareness.