Healthcare Sales (Market) Liaison

Respire Homecare Services • Madison, WI

3d

About The Position

The Market Liaison drives business growth by promoting Respire Homecare Services’ durable medical equipment (DME) products and respiratory services within an assigned regional territory. The position develops and maintains relationships with healthcare referral sources and partners, including hospital systems, case managers, physicians, advanced practice providers, respiratory management teams, sleep labs, transitional care facilities, LTAC facilities, and hospice organizations. As a representative of the Company in the community, the Market Liaison develops referrals, strengthens partnerships, identifies opportunities to expand services, and works with leadership to align territory strategy, referral activity, and reporting with organizational growth.

The role also includes strategic business development and operational oversight of respiratory product lines. The Market Liaison manages categories such as ventilators, cough assist devices, supplies, and related equipment, ensuring qualification, documentation, and billing requirements are met. The position requires relationship-building ability, industry knowledge, professionalism, and independent territory management.

The role requires a high school diploma or equivalent and five years of experience in the DME, home health, or healthcare industry. An Associate’s or Bachelor’s degree in a related field, an RCP or RRT credential, DME sales and marketing experience, and established healthcare referral relationships are preferred. Respire offers a $75,000 base salary plus monthly commission, with typical monthly commission payouts of $3,000–$5,000 or more and no cap on total commission earnings, along with a comprehensive benefits package.

Requirements

• High school diploma or equivalent.
• Five years of experience in the DME, home health, or healthcare industry.
• Strong knowledge of respiratory services, durable medical equipment, and third-party payer policies.
• Excellent public speaking, presentation, and provider engagement skills, with the ability to communicate across all levels of healthcare organizations.
• Strong interpersonal, organizational, time management, and territory management skills, with the ability to work independently and drive results.
• Proficiency with CRM platforms and standard business software, including email, internet, and word processing applications.
• Proficiency with Brightree and Apacheta, as well as CRM platforms and standard business software, including email, internet, and word processing applications.

Nice To Haves

• Associate’s or Bachelor’s degree in Sales, Marketing, Healthcare Administration, or a related field.
• DME sales and marketing experience.
• RCP or RRT credential.
• Established professional relationships within the healthcare community and referral network.

Responsibilities

• Build and maintain relationships with referral sources and clients, representing the Company professionally and courteously.
• Develop new business opportunities in the target market and strengthen referral partnerships to expand referral potential and product offerings.
• Participate in negotiations with referral source organizations and collaborate with leadership on strategic business development initiatives.
• Manage respiratory product categories, including ventilators, cough assist devices, supplies, and related equipment, ensuring qualification requirements, documentation, and billing compliance.
• Monitor market trends, competitor activity, products, service offerings, and delivery practices to support territory growth and business strategy.
• Maintain accurate sales and marketing records, including daily call reports, work plans, territory analyses, engagement tracking, and CRM documentation.
• Investigate customer complaints, coordinate solutions, report patient outcomes, and recommend service improvements to leadership.
• Represent the Company at industry events, networking opportunities, and manufacturer partner meetings to enhance its public image, strengthen partnerships, and identify opportunities.
• Maintain professional and technical knowledge through continuing education, seminars, professional publications, and participation in relevant industry organizations.
• Support compliance, accreditation, and performance improvement initiatives by participating in inspections and surveys, reporting misconduct or unethical activity, and contributing to the Company’s Performance Improvement program.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) with employer match
• Life insurance
• Paid time off
• Career growth opportunities
• Competitive pay and commission, including a $75,000 base salary and uncapped commission earnings

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED