Healthcare Market Manager

Copeland

5d•$140,000 - $170,000•Remote

About The Position

The Healthcare Market Manager is the internal expert on market trends, dynamics, and customer needs for stationary and in-transit life science and medical service environmental monitoring businesses. The role translates market insights into actionable strategies, investment priorities, and long-term growth opportunities aligned with business objectives. It is responsible for market segmentation, analyzing market size and growth, and developing strategies to drive solution development across the life science value chain, including R&D, manufacturing, distribution, and medical services. The position leads market research, maintains the Copeland market model, and assesses competitive, industry, and regulatory trends to inform cross-functional teams. This role is fully remote and requires travel as needed, up to 50%. Remote colleagues may also be required to travel regularly to a Copeland site to collaborate with their team or customers. The position reports to the Director of Product Management. The annual pay range is $140,000–$170,000, including bonus incentives, with compensation based on the skills, talent, capabilities, and experience each candidate brings to the role.

Requirements

Bachelor’s degree in business administration, marketing, economics, or a related field.
At least five years of experience in market research, strategy development, or a related field.
Life Science and Healthcare industry experience or exposure that supports deeper market understanding.
Proven leadership and communication skills, with success aligning cross-functional teams to execute market strategies.
Advanced proficiency with data analysis tools, market modeling platforms, and visualization tools for market sizing, segmentation, and performance tracking.
Strong analytical and problem-solving skills grounded in data-driven decision-making and strategic planning.
Commitment to excellence and a desire to build agile systems that support commercial and operational excellence.
Commitment to ownership, continuous learning, and proactively improving business outcomes.
Global market perspective, including the ability to assess regional differences in demand, channels, and regulation across North America, Europe, and Asia.
Strong communication and interpersonal skills to work effectively with sales, product, and engineering teams, bridge gaps, manage expectations, and navigate a large, complex, matrixed organization.

Nice To Haves

MBA; helpful but not required.
Working knowledge of pharmaceutical cold chain regulatory requirements, including GxP, USP, WHO, FDA, and GAMP/computer system validation expectations for monitoring systems.
Experience bringing connected hardware and IoT-enabled solutions to market, translating device, connectivity, and cloud software capabilities into customer value and business models, including hardware plus recurring SaaS revenue.
Understanding of temperature-controlled logistics practices and metrics, including excursion management, stability budgets, mean kinetic temperature, and time out of refrigeration.
Supply chain and distribution experience or exposure that supports market understanding.
Advanced knowledge of market segmentation, competitive analysis, and growth strategy development.
Experience identifying M&A opportunities and developing strategic roadmaps.
Deep understanding of market dynamics, customer needs, and regulatory impacts on business strategy.
Familiarity with Voice of Customer methodologies and tools.

Responsibilities

Collaborate on developing and delivering the Copeland Healthcare Business Strategy Plan, including market sizing, key trend analysis, and competitor insights.
Create market roadmaps to guide product and solution development.
Identify M&A opportunities in stationary and in-transit environmental monitoring markets and develop strategic roadmaps.
Conduct value assessments to support value propositions.
Gather and analyze Voice of Customer insights to understand market challenges, customer needs, and regulatory impacts.
Monitor competitive strategies and end-user requirements to influence specifications and market strategies.
Define market segmentation, targeting, and prioritization to guide resource allocation and strategic focus.
Translate market insights into growth initiatives and align with Product, Portfolio Marketing, and Commercial teams to drive execution.
Embed market intelligence into planning cadences, such as AOP and strategy reviews, to support data-driven and aligned decisions.
Create go-to-market strategies, including product positioning, target audiences, and messaging.
Develop sales and marketing enablement tools and resources for product or solution introductions.
Maintain collaborative relationships with solution and sales engineering.
Represent the organization as a subject matter expert, attend trade shows, and participate in industry organizations such as IATA.
Travel as needed, up to 50%.