Market Leader - Holland 8th

Lake Michigan Credit Union•Holland, MI

4d•Onsite

About The Position

LMCU is seeking a Market Leader to develop high-performing teams responsible for executing the credit union’s strategic growth plans. The role directly leads the Retail Branch team, driving growth within its market while ensuring service excellence and operational efficiency. It focuses on building LMCU’s community presence, strengthening business and member relationships, and leading the branch team to achieve established goals. The Market Leader advocates for LMCU’s values and service standards and fosters collaboration and performance across the credit union. The role leads branch growth, team development, member experience, relationship management, operational oversight, and compliance. The Market Leader engages with local communities and business members, guides staff toward growth and service goals, promotes LMCU products and services as solutions to member needs, and ensures compliance with policies, regulations, and industry standards.

Requirements

3–5 years of similar or related experience, including preparatory experience.
Michigan Resident Producer Credit Insurance License required for Michigan-based employees; external candidates without current licensure must pass the licensing examination and provide proof of certification within 90 days of hire.
Registration through NMLS and notary certification as required.
Extensive knowledge of financial industry products and services.
Proven ability to meet sales targets and contribute to branch goals in a fast-paced, customer-focused environment.
Strong leadership and mentorship capabilities, with a track record of coaching peers and building collaborative team environments.

Nice To Haves

College degree or commensurate banking experience preferred.

Responsibilities

Drive strategic growth by aligning team efforts with LMCU objectives and fostering a performance-oriented culture.
Create consultative member experiences by matching member needs with LMCU solutions and deepening relationships.
Represent LMCU in the community through networking and community activities aligned with its values.
Build and maintain long-term relationships with business members through education, proactive solutions, and personalized service.
Set and communicate growth goals, take action to achieve outcomes, and rally the team through challenges.
Hold self and team accountable for results aligned with LMCU’s vision.
Share best practices with business leaders across the organization and increase referrals across lines of business.
Motivate branch team members by providing clear direction and coaching.
Execute strategies to exceed growth metrics and support members in achieving their financial goals.
Develop branch staff in alignment with service excellence and operational goals.
Hold branch staff accountable for LMCU policies, procedures, initiatives, and goals.
Champion teamwork and collaboration across LMCU’s lines of business.
Improve team performance and recognize team milestones and successes.
Adhere to and champion LMCU’s core values of curious minds, collaborative hearts, and continuous excellence.
Participate actively in local communities to generate member acquisition and increase market share.
Promote LMCU’s culture and hold team members accountable to its core values.
Maintain a welcoming branch environment by anticipating and fulfilling member needs.
Educate members and staff about financial well-being and promote LMCU products and services to address member needs.
Review branch loan applications for quality and identify cross-selling and member-solution opportunities.
Ensure compliance with LMCU policies, regulatory requirements, and industry standards.
Coach teams to improve service delivery, operational effectiveness, and accuracy.
Identify process improvements that reduce friction and share them with relevant stakeholders to support scalable, efficient systems.
Communicate LMCU’s vision and objectives effectively to teams and stakeholders.
Lead outcome-driven problem-solving initiatives and empower the team to approach challenges creatively.