Market Director Strategic Growth

Peachtree Group•Atlanta, GA

About The Position

The Market Director, Strategic Growth is part of the Enterprise Strategic Growth team and generates top-line revenue for assigned hotels. This flexible, full-cycle sales role may focus on converting inbound leads, proactively prospecting and developing new accounts, or both, depending on each hotel’s needs. Assignments may shift to cover sales vacancies, support new hotel openings, or help hotels close revenue gaps. The role supports multiple hotels and balances reactive and proactive selling according to hotel needs and direction from the Director, Enterprise Strategic Growth and the hotel's Commercial Strategy Plan. The Market Director maintains accurate sales-system records, coordinates handoffs to hotel teams, communicates regularly with hotel and enterprise leaders, and travels as needed for hotel assignments, openings, and client meetings.

Requirements

2+ years of hotel sales experience, ideally as a Director of Sales or Sales Manager.
Proven record of converting inbound leads and generating new business.
Bachelor's degree in Hospitality, Business, or a related field, or equivalent experience.
Ability to manage multiple hotels, leads, accounts, and bookings with exceptional organization and attention to detail.
Clear, professional written and verbal communication skills.
Negotiation and closing skills.
Ability to work independently and self-manage.
Travel as needed for hotel assignments, new openings, and client meetings.

Nice To Haves

Bachelor's degree in Hospitality, Business, or a related field is preferred.
Multi-property or area sales experience.
Multi-brand and multi-CRM experience.
Knowledge of Delphi, Salesforce, Cvent, MeetingBroker, Kalibri, ZoomInfo, and brand sales tools.
Experience as a Director of Sales or Sales Manager.

Responsibilities

Serve as the sales contact for inbound leads at assigned hotels, including electronic leads, emails, and phone calls.
Respond to all leads within 6 business hours, qualify inquiries, match them to the appropriate hotel, and convert them to confirmed business.
Prepare proposals and contracts and follow up on open inquiries to maximize conversion.
Capture additional revenue opportunities within inquiries, including meeting space, food and beverage, and extended stays.
Prospect and develop new group, corporate negotiated, and catering business when hotel needs require it.
Grow existing accounts and work the hotel's open pipeline to help close business.
Manage key client relationships through virtual meetings, phone calls, and written communication.
Participate in RFP season, including submissions, rate negotiation, and account setup for assigned hotels.
Support multiple hotels at once, with assignments shifting according to hotel and portfolio needs.
Provide sales coverage during vacancies and transitions and support critical-path assignments for new hotel openings.
Adjust the balance of reactive and proactive selling based on direction from the Director, Enterprise Strategic Growth and each hotel's Commercial Strategy Plan.
Record leads, accounts, activities, and bookings accurately in the sales system and associate them with the correct hotel, including group pickup and loading in brand and PMS systems as required.
Provide a complete handoff from contract to the hotel team and partner with operations to service accounts.
Provide weekly recaps to the Director, Enterprise Strategic Growth, each hotel's GM, and the Area Regional or Area DOS as appropriate.
Attend scheduled revenue strategy calls and weekly one-on-ones.
Travel as needed for hotel assignments, new openings, and client meetings, with approval from the Sr. Director, Enterprise Strategic Growth.