Market Development Representative - ON Premise

Sazerac Company•Indianapolis, IN

About The Position

The Market Development Representative works in the Southern Indianapolis territory to achieve volume and distribution sales goals across Sazerac’s spirits portfolio. The representative partners with on-premise accounts, including restaurants and bars, to connect consumers with Sazerac brands and create engaging experiences through events, tastings, and promotions. The role focuses on growing assigned accounts and brand market share, educating customers using consumer and category trends, leading distributor execution, and implementing programs for distribution, merchandising, displays, and retail promotions. The representative builds customer relationships, coordinates communication between customers, wholesalers, and internal teams, and monitors established KPIs. Responsibilities may vary by state based on regulatory requirements.

Requirements

Bachelor’s degree or equivalent experience.
At least 1 year of professional field sales experience in the alcohol-beverage or consumer packaged goods (CPG) industry.
New college graduates must have a sales or marketing internship, a full- or part-time sales role (preferably in CPG), and/or sales competition experience.
Proven volume achievements and ability to deliver distribution and retail promotional goals.
Demonstrated successful use of sales data analytics and tools to drive sales results, identify market trends, and produce measurable results.
Valid driver’s license and ability to travel within the assigned territory.
Flexibility to work non-traditional hours, including evenings and weekends.
Live in or near the territory.
Ability to personally cover ordinary and essential business expenses, which will be promptly reimbursed.
Ability to obtain a solicitor’s permit in any state.
Strong communication skills.
Ability to stand for extended periods, pick up or move objects up to 35 pounds without assistance, ascend or descend stairs, and drive to multiple accounts in one day.

Responsibilities

Implement and manage solutions to grow assigned accounts and increase Sazerac brands’ market share.
Use consumer and category trends to educate customers, address challenges, and increase sales.
Lead distributors in in-store selling, marketing, and account execution.
Help achieve volume objectives for core brands in the portfolio.
Implement and execute programs supporting distribution, merchandising, displays, and retail promotions.
Develop mutually valuable relationships with assigned customers by understanding their needs.
Serve as the communication lead between key customers, wholesalers, and internal teams.
Monitor established Key Performance Indicators (KPIs).
Attend events, tastings, and promotions that showcase the spirits portfolio and create consumer experiences.