Market Development Representative

Krispy Krunchy Foods•Phoenix, AZ

2d•$80,000 - $85,000

About The Position

The Market Development Representative drives sales growth and new business development within an assigned territory by identifying, developing, and converting qualified opportunities into operator partnerships. The role expands market presence, achieves sales objectives, and supports new operators through onboarding and early-stage business development. It requires strong relationship-building, prospecting, communication, and organizational skills, as well as the ability to manage multiple priorities in a fast-paced field environment. The ideal candidate is goal-oriented, self-motivated, adaptable, and able to build strong operator relationships while driving market growth and brand expansion. The position involves substantial field work and extensive travel within the assigned market, including overnight travel as needed. The representative collaborates with Store Opening teams and other internal partners to prepare operators for opening and support their transition into operations. The salary range is $80,000–$85,000.

Requirements

High school diploma or GED.
Current ServSafe Food Handler Certification, or ability to obtain it within the first 60 days.
At least 3 years of field sales, business development, or territory management experience.
Strong communication, negotiation, relationship-building, and organizational skills.
Ability to manage multiple priorities and work effectively in a fast-paced field environment.
Strong problem-solving and decision-making abilities, with adaptability to changing priorities.
Ability to work cross-functionally and collaborate effectively with multiple departments and stakeholders.
Ability to work independently while remaining accountable to goals and performance expectations.
Proficiency with Microsoft Office Suite, email platforms, CRM systems, and internet-based applications.
Ability to travel extensively within the assigned market, including overnight travel as needed.
Valid driver’s license with a clean driving record and ability to meet company travel requirements.

Nice To Haves

Familiarity with Salesforce or similar CRM platforms.

Responsibilities

Achieve assigned market sales targets for lead generation, qualified new business acquisition, sales funnel progression, operator onboarding, and distribution of new products and initiatives.
Identify, prospect, and develop new business opportunities through cold calling, networking, referrals, relationship building, and market analysis.
Manage and maintain an active sales funnel with consistent follow-up, accurate pipeline records, and timely opportunity progression.
Qualify prospective operators and locations for alignment with company standards, operational expectations, and long-term business success.
Partner with Store Opening teams on customer funnel management, pre-opening readiness, onboarding coordination, and transition into operations.
Conduct pre-store opening checklists and prepare new operators by explaining processes, timelines, expectations, and available support resources.
Analyze market trends, sales performance, and territory opportunities to prioritize efforts and develop strategic action plans.
Spend significant time in the field building relationships, generating leads, conducting follow-up visits, and applying sales best practices.
Support implementation and distribution of new products, programs, promotions, and operational initiatives in the assigned market.
Maintain accurate reporting, documentation, pipeline tracking, and customer information in company systems and CRM platforms.
Identify actionable solutions to practical business challenges and escalate issues as needed to support operator success.
Build relationships with operators, store teams, suppliers, and internal business partners.
Support onboarding and field training for new Market Development Representatives as needed.
Represent the brand professionally and consistently while reinforcing company standards, culture, and values.
Communicate market conditions, pipeline activity, opportunities, risks, and business performance to Regional Sales Leaders.