Market Development Representative

Krispy Krunchy Foods LLC•Phoenix, AZ

2d•$80,000 - $85,000

About The Position

The Market Development Representative drives sales growth and new business development within an assigned territory by identifying, developing, and converting qualified opportunities into operator partnerships. The role focuses on expanding market presence, achieving sales objectives, and supporting new operators through onboarding and early-stage business development. It requires strong relationship-building, prospecting, communication, and organizational skills, as well as the ability to manage multiple priorities in a fast-paced field environment. The ideal candidate is goal-oriented, self-motivated, adaptable, and able to build strong operator relationships while driving market growth and brand expansion.

Requirements

High school diploma or GED.
Current ServSafe Food Handler Certification, or ability to obtain it within the first 60 days.
At least 3 years of field sales, business development, or territory management experience.
Strong communication, negotiation, relationship-building, and organizational skills.
Ability to manage multiple priorities and work effectively in a fast-paced field environment.
Strong problem-solving and decision-making abilities, with adaptability to changing priorities.
Ability to collaborate cross-functionally with multiple departments and stakeholders.
Ability to work independently while remaining accountable to goals and performance expectations.
Proficiency with Microsoft Office Suite, email platforms, CRM systems, and internet-based applications.
Ability to travel extensively within the assigned market, including overnight travel as needed.
Valid driver's license, clean driving record, and ability to meet company travel requirements.

Nice To Haves

Familiarity with Salesforce or similar CRM platforms.

Responsibilities

Achieve assigned market sales targets for lead generation, qualified new business acquisition, sales funnel progression, operator onboarding, and distribution of new products and initiatives.
Identify, prospect, and develop business opportunities through cold calling, networking, referrals, relationship building, and market analysis.
Manage and maintain an active sales funnel through consistent follow-up, accurate pipeline tracking, and timely opportunity progression.
Qualify prospective operators and locations for alignment with company standards, operational expectations, and long-term business success.
Partner with Store Opening teams on customer funnel management, pre-opening readiness, onboarding coordination, and transition into operations.
Conduct pre-store opening checklists and prepare operators for opening by explaining processes, timelines, expectations, and support resources.
Analyze market trends, sales performance, and territory opportunities to prioritize efforts and develop strategic action plans.
Spend significant time in the field building relationships, generating leads, conducting follow-up visits, and applying sales best practices.
Support implementation and distribution of new products, programs, promotions, and operational initiatives in the assigned market.
Maintain accurate reporting, documentation, pipeline tracking, and customer information in company systems and CRM platforms.
Identify practical solutions to business challenges and escalate issues when needed to support operator success.
Build strong relationships with operators, store teams, suppliers, and internal business partners.
Support onboarding and field training for new Market Development Representatives as needed.
Represent the brand professionally and consistently while reinforcing company standards, culture, and values.
Communicate market conditions, pipeline activity, opportunities, risks, and business performance to Regional Sales Leaders.