Market Account Executive

Cumulus Media New Holdings Inc.•Peoria, IL

About The Position

The Account Executive manages relationships with local and regional businesses, protects and grows revenue, and develops new business opportunities with existing and prospective clients. The role provides marketing solutions that help customers achieve their business goals and plans and implements initiatives to meet personal, company, and corporate directives. Achieving budgeted revenue targets is the minimum performance expectation. The Account Executive is expected to invest in professional development and build knowledge of technology, marketing, and the company’s products and services. Cumulus Media is an audio-first media company offering local and nationally syndicated content, podcasting, and advertising solutions across broadcast and on-demand digital, mobile, social, and voice-activated platforms. Its services also include integrated digital marketing, influencers, audio solutions, research, insights, and live events.

Requirements

  • Proficiency with Microsoft Office, social networking platforms, and CRM tools.
  • Excellent communication skills.
  • Passion for developing new business relationships in an outside sales role.
  • Enjoy presenting sales opportunities and post-sale successes to clients.
  • Strong understanding of lead generation and ability to connect with viable prospects.
  • Understanding of sales metrics to build a sales funnel and maintain a constant pipeline of new business.
  • Self-motivating and entrepreneurial spirit.
  • Positive, friendly, and willing to collaborate.
  • High energy and passion for sales.
  • Flexible, creative, and curious.
  • Digitally savvy.

Nice To Haves

  • Three or more years of media sales experience.

Responsibilities

  • Understand clients’ goals, objectives, processes, external environments, and relevant market and consumer trends to identify business needs and develop customized marketing solutions.
  • Develop and deliver informed, integrated, multi-platform sales presentations featuring broadcast, digital, and event tactics.
  • Negotiate and close business to drive revenue and foster long-term client relationships across media and platforms.
  • Maintain strong knowledge of Cumulus Media’s assets, resources, products, services, and current industry advertising opportunities.
  • Represent the full suite of products and services to new and existing clients, including station digital assets, internet-based marketing, social media, streaming, events, and specialized programming.
  • Manage time to optimize revenue opportunities, client interactions, implementation, and fulfillment of sales agreements.
  • Assist in developing creative messaging across platforms.
  • Prospect for new clients through networking, cold calling, canvassing, referrals, and other means, maintaining a full sales pipeline.
  • Follow station and corporate procedures for preparing orders, resolving billing issues, and submitting sales reports, pipeline lists, forecasts, and competitive analysis.
  • Collaborate to represent the Cumulus Media brand and help clients achieve success.

Benefits

  • Uncapped commission earning potential and guaranteed income during the first year of employment.
  • Medical, dental, and vision insurance.
  • 401(k) with company match.
  • Paid vacation, sick, and holiday time off.
  • Parental leave.
  • Life insurance.
  • Disability insurance.
  • Wellness benefits.
  • Employee referral bonus program.
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