Market Account Executive

Cumulus Media New Holdings Inc.•Tallahassee, FL

14h

About The Position

Cumulus Media’s Tallahassee team is seeking a Market Account Executive to manage relationships with local and regional businesses, protect and grow revenue, and develop new business with existing and prospective clients. The role provides customized marketing solutions to help clients achieve their business goals and implements initiatives that meet individual, company, and corporate objectives. Meeting budgeted revenue targets is the minimum performance expectation. The Account Executive represents Cumulus Media’s broadcast, digital, and event offerings, including station digital assets, internet-based marketing, social media, streaming, events, and specialized programming. Success in the role requires building product and industry knowledge, developing client relationships, prospecting for new business, and collaborating with colleagues to deliver effective campaigns and results.

Requirements

Sales experience is required; the posting lists the number of years as “XXX years.”
Valid driver's license; regular driving and travel are essential functions of the position.
Passion for developing new business relationships in an outside sales role, including preparing and presenting sales opportunities and post-sale results.
Understanding of lead generation and the ability to identify viable prospects.
Ability to understand sales metrics, fill a sales funnel, and maintain a steady pipeline of new business.
Excellent communication skills.
Self-motivated and entrepreneurial, with a positive, friendly attitude and willingness to collaborate.
High energy and passion for sales.
Flexible, creative, and curious.

Nice To Haves

Background in broadcast, media, or digital advertising sales.
Bachelor’s degree in business, marketing, or a related field.
Digital proficiency with Microsoft Office, social networking platforms, and CRM tools.

Responsibilities

Understand clients’ goals, objectives, processes, and external business environment to identify needs and develop customized marketing solutions.
Develop and deliver informed, integrated sales presentations featuring Cumulus broadcast, digital, and event tactics.
Negotiate and close business that generates revenue and supports long-term client relationships across platforms.
Maintain current knowledge of Cumulus Media’s products, assets, resources, and advertising opportunities.
Represent the full suite of products and services to new and existing clients, including digital assets, internet marketing, social media, streaming, events, and specialized programming.
Manage time to optimize revenue opportunities, client interactions, implementation, and fulfillment of sales agreements.
Assist in developing creative messaging across platforms.
Prospect for new clients through networking, cold calling, canvassing, referrals, and other methods, maintaining a full pipeline of sales prospects.
Follow station and corporate procedures for preparing orders, resolving billing issues, and submitting sales reports, pipeline lists, forecasts, and competitive analyses.
Collaborate to represent the Cumulus brand effectively and help clients achieve success.
Travel regularly to meet with clients and prospects and attend business-related events.

Benefits

Guaranteed income during the first year, with additional commission opportunities and uncapped earning potential.
Medical, dental, and vision insurance.
401(k) with company match.
Paid vacation, sick, and holiday time off.
Parental leave.
Life insurance.
Disability insurance.
Wellness benefits.
Employee referral bonus program.
Collaborative work environment that supports trying innovative solutions.