Manager, Trade Marketing

Red Bull•Santa Monica, CA

6h•$92,000 - $138,000

About The Position

The Trade Marketing Manager at Red Bull plays a key role in driving brand growth, elevating the On Premise experience, and developing marketing assets that bring product offerings to life. The role translates strategic initiatives into actionable tools, processes, and business solutions, and develops creative content that delivers a consistent brand experience across consumer touchpoints. It requires strategic thinking and hands-on execution, along with strong relationships across internal teams, agencies, and vendor partners. The manager leads creative development and brand consistency across On Premise channels; collaborates with Marketing, Sales, Operations, and Product; develops turn-key marketing programs and tools; maintains internal communication resources and shares best practices; manages agency and vendor relationships; and oversees trade marketing budgets and annual business planning. The position includes 20–30 travel (unit not specified).

Requirements

1–3 years of experience in a customer or trade marketing role.
Strong communication and teamwork skills.
Exceptional planning and project management skills.
In-depth knowledge of the consumer goods industry and trade.
Innovative, creative, and solution-oriented mindset.
Strong work ethic and self-motivation; ability to work independently.
Proficiency in Microsoft Excel and PowerPoint.
Bachelor’s degree.
Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Nice To Haves

Illustrator and other design programs are preferred.
MBA.

Responsibilities

Lead the development of innovative marketing tools and assets that position Red Bull as the leading brand in the On Premise space.
Oversee creative direction and content execution in alignment with brand standards, product strategy, and consumption occasions.
Ensure consistent, premium Red Bull brand representation across On Premise channels and customer and consumer touchpoints.
Oversee Digital Poster content and align it with product offerings, promotions, and seasonal initiatives.
Collaborate with Marketing, Sales, Operations, and Product to develop and execute strategic plans that drive growth and brand visibility.
Coordinate cross-functional stakeholders, align objectives and timelines, and hold stakeholders accountable for their contributions.
Lead new strategic initiatives and translate them into actionable field plans; communicate updates and progress to stakeholders.
Create turn-key marketing programs and tools for trade strategies, product launches, and key accounts, tailored to consumer segments, occasions, and markets.
Improve marketing tool development and resource management processes to streamline workflows and maximize effectiveness.
Develop and maintain internal communication platforms, such as The On Premise HUB, with current resources, best practices, and business updates.
Share best practices, learnings, and success stories across the On Premise organization.
Explore and implement methods to communicate updates, milestones, and training materials to field teams.
Build and maintain agency and vendor relationships and improve collaboration and project execution processes.
Assess needs and source new agency and creative partners; develop onboarding and ongoing training programs.
Manage agency and vendor performance against objectives, deadlines, and quality standards.
Manage the trade marketing budget and project budgets, allocating resources in line with business strategy.
Coordinate the annual trade marketing calendar and align local and national customer-facing programs with business objectives and timelines.