Manager, Sales Planning - eCommerce

Caleres • NOVATO, CA

13d

About The Position

The Manager, Sales Planning leads sales planning strategies across the eCommerce and marketplace business. The role develops annual financial plans, seasonal sales strategies, and in-season forecasts that align revenue objectives, category growth opportunities, and business performance goals with the overall digital commerce strategy.

The manager drives forecasting and commercial planning using historical performance, customer behavior, digital commerce trends, promotional activity, and market insights. The role leads scenario planning and business reviews to identify growth opportunities, mitigate risks, and support strategic decisions that maximize revenue and profitability.

Working closely with Merchandising, Digital Commerce, Marketing, Operations, IT, and leadership, the manager develops actionable sales plans, evaluates business performance, and drives initiatives that enhance the customer experience and support brand growth. The role analyzes digital business performance and develops category, forecasting, promotional, and business-planning strategies, while improving planning processes, reporting, analytical tools, and forecasting methods and coaching planning talent.

Requirements

• Bachelor's degree or equivalent combination of education and experience.
• 5–7 years of experience in inventory planning, demand forecasting, purchasing, or digital commerce planning.

Responsibilities

• Lead sales planning strategies across the eCommerce and marketplace business.
• Develop annual financial plans, seasonal sales strategies, and in-season forecasts aligned with revenue objectives, category growth opportunities, business performance goals, and the digital commerce strategy.
• Drive forecasting and commercial planning using historical performance, customer behavior, digital commerce trends, promotional activity, and market insights.
• Lead scenario planning and business reviews to identify growth opportunities, mitigate risks, and support strategic decision-making that maximizes revenue and profitability.
• Partner with Merchandising, Digital Commerce, Marketing, Operations, and IT to align strategies and deliver growth objectives.
• Collaborate with leadership to develop actionable sales plans, evaluate business performance, and drive cross-functional initiatives that enhance the customer experience and support brand growth.
• Analyze sales, conversion, traffic, customer, and product performance data to identify trends, opportunities, and risks across the digital business.
• Monitor KPIs including revenue, conversion, average order value, customer acquisition, product productivity, margin performance, and sell-through; translate insights into actionable recommendations.
• Develop and execute category, forecasting, promotional, and business-planning strategies to maximize sales performance and support profitable growth across digital channels.
• Continuously improve planning processes, reporting capabilities, analytical tools, and forecasting methodologies.
• Coach and develop planning talent.

Benefits

• 30% associate discount across Famous Footwear and Caleres brands.
• 401(k).
• Health benefits.
• Paid time off (PTO).
• Access to earned wages before payday.
• Free, confidential 24/7 mental wellness support and resources through CompPsych EAP for eligible associates.
• Relaxed dress code.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager