Manager, Sales Planning - eCommerce
About The Position
Caleres is hiring a Manager, Sales Planning - eCommerce in Novato, California. The role leads sales planning across the eCommerce and marketplace business, developing annual financial plans, seasonal sales strategies, and in-season forecasts aligned with revenue objectives, category growth opportunities, business performance goals, and the digital commerce strategy. The manager drives forecasting and commercial planning using historical performance, customer behavior, digital commerce trends, promotional activity, and market insights. The role leads scenario planning and business reviews to identify growth opportunities, mitigate risks, and inform decisions that maximize revenue and profitability. It partners with Merchandising, Digital Commerce, Marketing, Operations, IT, and leadership to align strategies, evaluate performance, and advance cross-functional initiatives. The position analyzes sales, conversion, traffic, customer, and product performance across digital channels, monitoring KPIs such as revenue, conversion, average order value, customer acquisition, product productivity, margin performance, and sell-through. It develops category, forecasting, promotional, and business planning strategies, improves planning processes, reporting capabilities, analytical tools, and forecasting methodologies, and coaches and develops planning talent.
Requirements
- Bachelor's degree or equivalent combination of education and experience.
- 5–7 years of experience in inventory planning, demand forecasting, purchasing, or digital commerce planning.
Responsibilities
- Lead sales planning strategies across the eCommerce and marketplace business.
- Develop annual financial plans, seasonal sales strategies, and in-season forecasts aligned with revenue objectives, category growth opportunities, business performance goals, and the digital commerce strategy.
- Drive forecasting and commercial planning using historical performance, customer behavior, digital commerce trends, promotional activity, and market insights.
- Lead scenario planning and business reviews to identify growth opportunities, mitigate risks, and support strategic decision-making that maximizes revenue and profitability.
- Partner with Merchandising, Digital Commerce, Marketing, Operations, and IT to align business strategies and deliver growth objectives.
- Collaborate with leadership to develop actionable sales plans, evaluate business performance, and drive cross-functional initiatives that enhance customer experience and support brand growth.
- Analyze sales, conversion, traffic, customer, and product performance data to identify trends, opportunities, and risks across the digital business.
- Monitor KPIs including revenue, conversion, average order value, customer acquisition, product productivity, margin performance, and sell-through, and translate insights into actionable recommendations.
- Develop and execute category, forecasting, promotional, and business planning strategies to maximize sales performance and support profitable growth across digital channels.
- Continuously enhance planning processes, reporting capabilities, analytical tools, and forecasting methodologies.
- Coach and develop planning talent.
Benefits
- 30% associate discount across Famous Footwear and Caleres brands.
- Benefits available starting day one, including 401(k), health benefits, and PTO; details are available on the company benefits website.
- Access to earned wages before payday.
- Free, 24/7 confidential mental health support and resources through CompPsych EAP for eligible associates.
- Relaxed dress code.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
