Ecommerce Analyst, Forecasting & Planning

Veronica Beard•New York, NY

7d•$65,000 - $75,000

About The Position

The E-Commerce Analyst, Forecasting & Planning supports the growth of Veronica Beard’s global e-commerce business through forecasting, business analysis, and actionable insights. Reporting to the SVP of E-Commerce, the analyst partners with Digital Marketing, Site Merchandising, Digital Product, Planning, Finance, and Data to build forecasts, assess performance, and identify risks and opportunities. This role combines detailed analytical work with a broad understanding of the business. The successful candidate connects customer, marketing, product and inventory, and site performance trends to financial outcomes, and clearly communicates what is changing, why it matters, and where action is needed. The role supports demand forecasting, business planning, performance reporting, seasonal reviews, and improvements to reporting accuracy and efficiency. The base salary range is $65,000 to $75,000. Compensation decisions may take into account skills, experience, training, degrees, and certifications. Total compensation offerings include a comprehensive benefits package, a short-term incentive program, clothing allowance, and merchandise discounts. Veronica Beard is committed to creating a workplace where employees can thrive and feel valued, and to recruiting talent from a variety of perspectives and backgrounds. The company is an EEO/Affirmative Action Employer and does not discriminate on the basis of protected characteristics.

Requirements

Bachelor’s degree.
At least 2 years of experience in e-commerce analytics, merchandise or demand planning, FP&A, consulting, investment banking, or a related analytical role.
Strong quantitative skills and experience building forecasts, financial models, or business cases.
Ability to synthesize complex information into clear conclusions and actionable recommendations.
Strong written and verbal communication skills, including the ability to present findings to senior stakeholders.
Excellent attention to detail and strong organizational skills, with the ability to prioritize.
Proactive, collaborative approach, with confidence to ask questions, challenge assumptions, and work independently.

Nice To Haves

Familiarity with merchandising concepts, inventory management, and returns forecasting.

Responsibilities

Develop and maintain regional e-commerce demand forecasts incorporating traffic, conversion, average order value, channel performance, customer trends, promotional activity, and product availability.
Translate demand forecasts into shipment and net sales expectations, accounting for fulfillment timing, cancellations, and returns in partnership with Planning, Finance, and Logistics.
Partner with Digital Marketing, Site Merchandising, and Planning to validate forecast assumptions and align forecasts with marketing investment, product launches, promotional plans, and inventory availability.
Partner with Merchandising and Planning to assess inventory needs against e-commerce demand and highlight availability constraints, lost sales opportunities, and potential excess inventory.
Work with CRM and Data teams to incorporate new and returning customer behavior, purchase frequency, and retention trends into business analysis and forecasting.
Support annual budgeting, quarterly reforecasts, and long-range planning; maintain clear assumptions and reconcile e-commerce forecasts with Finance and Planning.
Own weekly, monthly, and quarterly e-commerce performance reporting, showing results against plan, forecast, and prior year.
Analyze traffic, conversion, average order value, demand, shipments, returns, and net sales to identify performance drivers.
Translate analysis into concise business updates, proactively identify risks and opportunities, quantify potential impact, and recommend next steps.
Partner with Data and Analytics to improve reporting accuracy, consistency, and efficiency and reduce manual work where possible.
Lead seasonal hindsight reviews of e-commerce performance and translate findings into recommendations for future plans.