Manager, Sales Marketing - Public Sector

World Wide Technology Holding•Washington D.C., WA

22h•Remote

About The Position

The Manager, Sales Marketing - Public Sector works closely with Sales and Marketing teams to execute events and co-create marketing campaigns that support pipeline and revenue goals. The role combines strategy, creative collaboration, and hands-on execution with the Public Sector Sales team. The manager oversees two Marketing Specialists/Managers who develop and produce experiences for partners, customers, and employees, and works with Marketing peers to extend event reach through digital tactics, content, and account-based marketing strategies. The position develops annual marketing plans aligned with Public Sector Sales priorities, uses research and data to guide event and sponsorship strategies, and leads the creation and execution of customer experiences. It supports FedCiv and DoD sales verticals and may occasionally support other business sectors. The manager oversees event-related campaigns and multi-channel marketing, operationalizes event production, manages budgets and performance reporting, develops stakeholder and OEM relationships, and manages employee-related activities. Travel may be required up to 30% of the time.

Requirements

Bachelor of Arts in Marketing, Business, or a related field, or equivalent work experience.
5–10+ years of marketing experience, with demonstrated success developing direct, indirect, digital, field, and account-based marketing programs.
Management experience.
Proficient computer skills, including PowerPoint, Microsoft Word, Excel, Salesforce, marketing platforms, and other key technologies.
Project management experience and ability to manage multiple projects simultaneously.
Strong attention to detail and organizational skills.
Strong relationship-building skills.
Team-oriented and self-motivated.
Ability to drive projects through to completion, work with limited supervision, define initial goals, and address complex issues.
Excellent oral, written, and presentation skills.
Ability to travel up to 30% of the time.

Nice To Haves

Federal or SLED experience.
B2B experience at a corporation or agency.
Demonstrated success in event management and production.
OEM or channel experience.

Responsibilities

Understand Public Sector Sales priorities and build an annual marketing plan aligned with customer satisfaction and acquisition metrics.
Use research, data, and insights to select and develop strategies for Federal Public Sector events and sponsorships in alignment with Sales and Marketing leadership.
Lead the creative process for event experiences, coordinating cross-functional teams and agency partners when needed.
Work with Marketing peers to shape messaging and communicate the company’s capabilities, differentiating value, and benefits for the Public Sector.
Oversee two Marketing Specialists who coordinate and produce events for the FedCiv and DoD Public Sector Sales Verticals, with occasional support for other business sectors.
Guide the team in creating event experiences and occasional account-based marketing campaigns that engage customers before, during, and after events.
Partner with Marketing peers on additional channels and touchpoints, such as digital advertising, website content, email campaigns, out-of-home advertising, public relations, event signage and collateral, social posts, community engagement, and lead acquisition.
Create processes and structure to operationalize event production and ensure effective execution.
Plan, coordinate, document, and execute selected events or campaigns as an individual contributor.
Develop or oversee the development of marketing materials, including invitations, landing pages, and sales collateral.
Manage the marketing dashboard; set, track, and analyze event measures through qualitative and quantitative check-ins with leadership; and use results to inform future strategies and attendance.
Develop and manage relationships with Sales, Services, Engineering, and other marketing stakeholders and executives.
Build relationships and collaborate with OEMs to obtain campaign funding.
Assist with planning, coordination, documentation, execution, and purchasing of promotional materials, coordinating requirements with Creative Services.
Monitor industry trends and use them to make strategic recommendations.
Develop budgets and forecasts and report on budget matters.
Communicate with cross-functional teams and track key deliverables and follow up on outstanding items.
Manage onsite sales activities and events.
Direct agencies and ensure effective execution.
Manage priorities and assignments, hiring, compensation, reviews, and other employee-related activities.