Senior Marketing Manager - Public Sector

Samsara

19h • $100,555 - $169,000 • Remote

About The Position

The Senior Marketing Manager will execute marketing programs that drive qualified pipeline for Samsara’s Public Sector sales teams and contribute to quarterly Demand Generation pipeline commitments. The role partners with Product Marketing, Field Marketing, Sales, Finance, Business Operations, Product, and Account Development to deliver integrated campaigns and establish a strong go-to-market motion for the Public Sector segment. Candidates must reside in the US; the position is remote.

The work includes planning, building, and measuring campaigns across channels such as webinars, email, content marketing, advertising, direct mail, trade shows, and social media. The successful candidate will use data to forecast and evaluate pipeline, revenue impact, and program ROI, adjusting tactics based on results and turning new activities into evergreen programs. This role also calls for strong cross-functional communication, stakeholder management, and alignment with Samsara’s cultural principles.

Requirements

• At least 5 years of demand generation, growth marketing, or other relevant marketing experience.
• Analytical skills and experience using data to drive business impact.
• Strong collaboration skills and a track record of planning, building, and managing large-scale campaigns.
• Excellent stakeholder management skills and the ability to communicate succinctly across functions and with executives.
• Experience working in or with the Public Sector, especially federal or state governments.
• BS/BA degree or equivalent experience.
• Curiosity about AI, regular use of AI tools for tasks such as drafting, synthesizing, or automating, and enthusiasm for continued learning.

Nice To Haves

• Expertise in B2B technology marketing and an analytical, creative, hands-on approach to growth marketing.
• Strong interpersonal skills, initiative, and the ability to work across teams.
• Strong writing skills and experience creating content for emails, blogs, webinars, or web pages.
• Experience with ON24 and Marketo.

Responsibilities

• Collaborate with marketing, sales, finance, business operations, product, and account development teams to execute go-to-market initiatives, facilitate communication, and align marketing strategies.
• Forecast and measure the impact of demand generation activities on sales pipeline and revenue; evaluate program performance and ROI and adjust tactics and strategy accordingly.
• Build and execute campaign activations across channels, including webinars, email, content marketing, and direct mail, and turn new activities into evergreen programs.
• Plan and execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, direct mail, trade shows, social media, and other marketing programs.
• Champion and model Samsara’s cultural principles as the company scales globally and across new offices.

Benefits

• Initial RSU grant with no vesting cliff and ongoing performance-based refresh opportunities, subject to plan terms and conditions.
• Performance-based bonus or variable pay and equity for eligible roles.
• Flexible, employee-led remote work model.
• Professional development stipend.
• Comprehensive health and parental leave plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior