Senior Field Marketing Manager - Public Sector, Federal & Defense

Datadog•Washington, DC

7d•$124,000 - $165,000•Hybrid

About The Position

Datadog is seeking an experienced Senior Field Marketing Manager to own marketing strategy and execution for its U.S. Federal and Defense business. The role develops and runs an integrated, multi-channel field marketing program for Federal Civilian agencies, Federal Systems Integrators, the Department of War (DoW/DoD), and the Defense Industrial Base. It covers mission-focused events, executive briefings, account-based programs, and digital campaigns in close partnership with Public Sector sales leadership. The role owns a full-funnel mandate, with discretion to prioritize programs that drive pipeline in a market with distinct buying cycles, procurement paths, and compliance requirements. Datadog for Government operates in a FedRAMP High-certified AWS GovCloud (US) environment, with work underway toward DoD Impact Level 5. The role translates the platform and its compliance story into mission-focused messaging for program offices, CIOs, and integrators. Datadog operates as a hybrid workplace, valuing office culture, collaboration, and work-life harmony.

Requirements

At least 6 years of field marketing experience in B2B SaaS, including at least 4 years marketing to the U.S. Federal government.
Demonstrated track record of driving pipeline for a public sector segment or business unit.
Direct experience with Defense buyers, including DoW/DoD services and combatant commands, or the Federal Systems Integrator and Defense Industrial Base firms that serve them.
Knowledge of federal buying cycles, appropriations and fiscal-year dynamics, contract vehicles such as GSA, SEWP, CIO-SP, and GWACs, reseller and integrator roles, and ATO processes.
Experience planning and executing large-scale federal events, executive forums, and sponsored trade shows.
Comfort with technical subject matter such as observability, cloud, DevSecOps, or cybersecurity, and ability to develop messaging for technical federal audiences.
Experience with account-based marketing for named agencies and programs.
Experience owning a program budget and reporting against an accountable pipeline target.
Excellent written and verbal communication, strong executive presence, and a track record of influencing sales leadership and aligning marketing functions.
Self-starter able to make confident decisions without a playbook and develop plans for ambiguous goals.
Hands-on experience with Salesforce, marketing automation, ABM platforms, and attribution tooling.
U.S. citizenship.
Based in or willing to relocate to the Washington, D.C. metro area, with willingness to travel approximately 40% for events.

Responsibilities

Set the strategy for and execute the integrated Federal and Defense field marketing plan, aligned to Public Sector sales priorities, target agencies and programs, and pipeline goals; propose the segment's pipeline target.
Build distinct program tracks for Federal Civilian, Federal Systems Integrator, DoW/DoD, and Defense Industrial Base audiences.
Own Datadog's presence across federal conferences, service association events, agency industry days, virtual events, and targeted executive gatherings.
Develop funnel programs such as executive briefings, technical workshops, roundtables, and webinars; own the Federal and Defense field marketing budget, audience strategy, target account recruitment, and follow-through.
Partner with Product Marketing to shape Federal-specific messaging and content on FedRAMP High, IL5 progress, data residency, U.S.-persons operations, continuous ATO, zero trust, and relevant compliance frameworks.
Partner with Demand Generation on campaign strategy and execution, adapting nurture and email programs for federal audiences, managing lead flow and sales follow-up SLAs, and optimizing programs based on funnel performance.
Own stage-over-stage conversion for the segment and bring federal market context to central campaigns.
Mentor less experienced marketers and contribute Federal market expertise to broader field marketing planning.