Senior Field Marketing Manager, Public Sector

Serval

1d•$180,000 - $230,000•Onsite

About The Position

Serval is hiring a Field Marketing Manager, Public Sector, at the Manager or Senior Manager level depending on experience. Based in Washington, DC, this hands-on role builds and runs the field marketing program for Serval’s Public Sector segment in close partnership with the VP of Federal and the Public Sector sales team. The position owns the program end to end, from event selection and target accounts to budget and pipeline outcomes, and is the first dedicated Public Sector marketing role on the team. The role focuses on turning field marketing investment into qualified pipeline and closed deals while developing programs suited to government attendees, including briefings, educational sessions, roundtables, webinars, conferences, and partner events. It requires careful review of government ethics and procurement rules, close collaboration with Sales and partners, and measurement of event performance. The successful candidate will build the operating playbook as the program develops.

Requirements

At least 5 years of experience in field marketing, events, or account-based marketing.
At least 2 years running programs whose primary audience was public sector (federal, state, or local) or a regulated segment.
Experience marketing to the public sector and understanding how its buyers, calendars, and rules differ from commercial markets.
Strong event execution skills, including vendor management, budgets, contracts, logistics, registration, follow-up workflows, and ROI dashboards.
Deep working knowledge of rules for engaging government employees, including gift and widely attended gathering limits under 5 CFR 2635, procurement integrity, fiscal-year timing, and contract vehicles.
Fluency with Salesforce and an outreach tool such as Amplemarket, and ability to build simple reports independently.
Ability to execute programs that comply with applicable government ethics and procurement rules.

Nice To Haves

Experience in IT, security, identity, or AI software.
An existing security clearance or ability to obtain one.
Relationships with public sector associations and trade groups.
Experience at a high-growth startup building processes rather than inheriting them.

Responsibilities

Own the Public Sector field marketing strategy, including an annual calendar aligned to the federal fiscal year and state budget cycles, budget allocation, and pipeline targets set with the Head of Public Sector.
Plan and run Public Sector programs in and around DC, including mission briefings, industry days, roundtables, executive breakfasts, tech demo days, webinars, and partner events designed for government attendees.
Select and execute third-party public sector conferences and summits, including sponsorships, speaker placement, booths, and ancillary events.
Partner with Public Sector AEs on account-based marketing plays, including target account lists, invitations, pre-event outreach, and follow-up within 24 hours.
Work with Serval’s legal or compliance contact to review events, invitations, and gifts or swag involving government attendees before distribution.
Create a sales resource document for each event covering its goal, attendees, talk track, and follow-up plan, and convert successful approaches into playbooks.
Develop co-marketing programs with resellers, distributors, systems integrators, and contract-vehicle holders to co-host events and extend agency reach.
Track registrations, attendance, meetings, sourced pipeline, and influenced pipeline, and report on program performance and opportunities to improve.

Benefits

Opportunity to make an impact on the success of the product and company.
Opportunity to build a new AI product offering with support from an experienced team and investors, and to grow with the company.
A culture that values innovation, ownership, accountability, and fun.

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