Senior Product Marketing Manager, Public Sector

TRM Labs

1d•$175,000 - $195,000•Remote

About The Position

TRM Labs is seeking a Senior Product Marketing Manager to own the Public Sector market position and growth programs for Ardence, TRM’s AI-native investigation platform. This is a market product marketing role: the Product Marketing Manager turns Ardence’s shared product story into market-specific growth by understanding buyers, supporting sales and customer programs, and driving customer adoption and expansion. The role works closely with a Product Manager, Sales, and Customer Success, and supports Defense and National Security customers as well as the broader Public Sector. Applicants must be U.S. citizens residing in the United States. The role focuses substantially on growth from existing Public Sector customers, helping them expand Ardence into additional teams, workflows, and missions. The Senior Product Marketing Manager will shape government-specific positioning and messaging, equip teams with compelling demos and sales materials, create mission-specific research and campaign content, and ensure launches reach buyers, generate qualified conversations, and drive product usage. This is a high-ownership role on a small, fast-moving product team. The person in this role is expected to be deeply familiar with the product and its value, contribute to deal reviews and customer conversations, align product claims with Product, and ensure Sales and Customer Success can carry the story independently. TRM expects team members to use AI fluently to accelerate workflows and improve quality. The role may involve work weeks at a TRM hub or other designated location, typically one to two times per quarter, and some additional travel based on team and cross-functional needs. Approved travel, lodging, and workspace are covered. The expected U.S. base salary range is $175,000–$195,000. The role may also be eligible to participate in TRM’s equity plan. Compensation depends on skills, qualifications, experience, and location.

Requirements

U.S. citizenship and residence in the United States.
At least 5 years of product marketing experience at a B2B SaaS company.
Ownership of at least two tier-one launches end to end, including strategy, narrative, execution, and post-launch measurement.
Experience owning a website or major digital channel and making content decisions that moved pipeline, not just pageviews.
Demonstrated use of AI to build workflows and systems, with a real example built for a team rather than only for individual use.
Strong storytelling skills, including the ability to make technical products relevant to agency buyers and carry a consistent narrative across materials, demos, and enablement.
Commercial instincts and experience understanding what moves deals and expansions, participating in sales cycles, and changing positioning based on what is learned.
Sound judgment and the ability to identify and address issues such as unused sales materials, unconfirmed product claims, or launches without follow-through.
Ability to define customer-led measures of adoption and expansion and change programs based on performance.
Ability to build new programs and infrastructure rather than relying on inherited systems.
Ability to thrive in a fast-moving, ambiguous, high-ownership environment with frequent cross-functional collaboration.

Responsibilities

Own the Public Sector market position and growth programs for Ardence.
Develop Public Sector positioning, messaging, demos, and sales materials based on the shared Ardence story.
Build Defense and National Security positioning and programs in partnership with the teams serving those agencies.
Create adoption and expansion programs for existing customers by identifying relevant teams and missions, determining customer needs, and providing Sales and Customer Success with stories, demos, and customer proof.
Conduct Public Sector customer marketing to identify unused capabilities, reach relevant users, and measure changes in product usage.
Develop mission-specific research and campaign content that supports existing-customer growth and new business.
Follow through on launches in the Public Sector market by measuring whether launches reach intended buyers, generate qualified conversations, and increase customer usage.
Develop deep product knowledge, demonstrate the product, and participate in deal reviews and customer conversations.
Translate the shared Ardence story into messaging relevant to government investigations and align product claims with Product at the start of launches.
Enable Sales and Customer Success to communicate the product story independently and relay agency feedback to product marketing and Product.
Own the narrative, timing, and outcomes of launches, enablement sessions, and materials used in agency meetings.
Build and apply AI-powered workflows and systems that accelerate repeatable team work and improve output.
Measure adoption and expansion outcomes and adjust programs based on results.