Manager, Sales Marketing

Comcast Resume•New York, NY
•$112,730 - $169,095

About The Position

FreeWheel, a Comcast company, provides advertising platforms for publishers, advertisers, and media buyers. The Manager, Sales Marketing develops and implements marketing campaigns, manages advertising product launches, and guides the sales team. The role analyzes campaign performance, mentors staff, and reports results to support business goals and improve return on investment. The position designs campaigns and pricing programs, develops promotional strategies for target market segments, trains and supports sales and marketing staff, researches market trends, and recommends data-driven campaign improvements. It also communicates department policies and reports campaign metrics and insights to senior management. The role requires independent judgment and discretion, regular and punctual attendance, and availability to work nights and weekends on variable schedules as necessary.

Requirements

  • 5–7 years of relevant work experience.
  • Skills in advertising, communication, and marketing.
  • Regular, consistent, and punctual attendance.
  • Availability to work nights and weekends on variable schedules as necessary.

Nice To Haves

  • Bachelor's degree; applicants with some combination of coursework and experience, or extensive related professional experience, may also be considered.

Responsibilities

  • Design and launch marketing campaigns to introduce new advertising products and pricing structures.
  • Implement campaign strategies and promotional programs targeting specific market segments.
  • Train the sales team on new advertising products and provide expertise to enhance sales techniques.
  • Support sales staff during key customer visits with marketing insights and program adjustments.
  • Research market trends to design pricing programs that attract and retain customers.
  • Monitor marketing program performance and recommend data-driven solutions for optimization.
  • Communicate department policies and procedures to align the team with marketing objectives.
  • Train and mentor marketing professionals and staff to develop their skills and knowledge.
  • Report campaign results, performance metrics, and ROI insights to senior management.
  • Exercise independent judgment and discretion in matters of significance.
  • Maintain regular, consistent, and punctual attendance; work nights and weekends on variable schedules as necessary.
  • Perform other duties and responsibilities as assigned.
  • Follow Comcast's Operating Principles, prioritize customer experience, advocate for its technology and products, collaborate as a team, participate in the Net Promoter System, drive results and growth, support inclusion, and act responsibly toward colleagues, customers, investors, and communities.

Benefits

  • Eligible employees have access to a range of benefits, support, expert guidance, and tools intended to address physical, financial, and emotional needs.
  • Most non-sales positions are eligible for a bonus; most sales positions are eligible for commission under an applicable plan.
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