Manager, Regional Marketing Strategy, Popeyes, US West

Restaurant Brands International • Los Angeles, CA

5d • Onsite

About The Position

Restaurant Brands International Inc. (RBI) is a global leader in the quick-service restaurant industry, with nearly $45 billion in annual system-wide sales and over 32,000 restaurants worldwide. RBI owns iconic brands such as TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. The Manager, Regional Marketing Strategy, Popeyes, US West is responsible for developing and executing regional marketing plans to drive franchisee sales, traffic, and profitability across the West US division. This role requires strong collaboration with franchisees and internal cross-functional teams, including Field Operations, Media, Merchandising, Analytics, Calendar, Marketing Execution, Digital, and Restaurant Technology. The company is committed to sustainable outcomes through its Restaurant Brands for Good framework.

Requirements

• Bachelor’s degree in Business, Marketing, Sales, or a related field
• 3–5 years of relevant work experience
• Strong project management, organizational, and multitasking skills
• Demonstrated business acumen and analytical mindset, with experience using data to inform decisions and optimize performance
• Effective interpersonal and influencing skills, with the ability to build and maintain productive relationships with franchisees
• Strong problem-solving and critical thinking skills
• Excellent written and verbal communication skills, including the ability to develop and deliver presentations to franchisees regularly and senior leadership as needed
• Advanced proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
• Willingness and ability to travel frequently for in-person franchisee visits

Responsibilities

• Develop and execute regional marketing plans that support franchisee sales, traffic, and profitability, leveraging tactics such as offers and coupons, local media, merchandising, catering, and local innovation initiatives
• Analyze business performance across the region to proactively identify opportunities and performance gaps, translating insights into actionable plans for franchisees and field partners
• Partner closely with franchisees to align on strategy and drive effective local execution
• Collaborate cross-functionally with Field Operations, Marketing Analytics, Media, Merchandising, Calendar, Marketing Execution, Digital, and Restaurant Technology to ensure plans are aligned to national strategy and executed effectively
• Recommend and optimize the use of DMA funds in alignment with broader strategic priorities and the national marketing calendar
• Lead preparation for and participation in DMA and business review meetings, using performance insights to inform recommendations and next steps
• Build and maintain strong relationships with key franchisees, prioritizing focus on the largest and most strategic partners
• Ensure adherence to brand standards and processes, including use of tools such as Popeyes LSM and established marketing playbooks
• Maintain and continuously improve local marketing playbooks and franchisee tools that enable scalable execution

Benefits

• health benefits (medical, dental, vision and life insurance)
• fertility benefits
• 401(k) plan with Company match
• time-off programs (PTO, sick leave, Company-observed holidays, and parental leave)
• short-term and long-term disability insurance
• telemedicine & mental wellness support
• professional development, offering various learning and development courses
• comprehensive global paid parental leave program
• free telemedicine and mental wellness support

What This Job Offers

• Job Type: Full-time
• Career Level: Manager