Manager, Programmatic Strategy

NBCUniversal•New York, NY

2d•$95,000 - $120,000•Hybrid

About The Position

The Manager, Programmatic Strategy reports to the Director of Programmatic Strategy and helps shape and execute NBCUniversal’s broader programmatic business strategy across demand and supply. The role contributes to future-proofing NBCUniversal’s programmatic advertising business and collaborates regularly with sales, ad operations, product, and planning teams. The position owns programmatic strategy across demand, supply, monetization, and marketplace opportunities; assesses growth opportunities and partner performance; supports DSP and SSP relationships; and tracks results for new product launches. It also requires keeping current with developments across media, advertising technology, and NBCUniversal’s ad tech ecosystem. This is a hybrid position requiring work from the office a minimum of four days per week. The company may change its in-office requirements. The role is eligible for company-sponsored benefits and a salary range of $95,000–$120,000 per year, plus bonus eligibility.

Requirements

Bachelor’s degree or equivalent experience.
At least 5 years of experience working directly in programmatic at a leading corporation, agency, technology platform, or management consulting firm.
Expert Excel skills, including working with large datasets, consolidating data from multiple sources, and writing nested IF formulas.
Excellent written, verbal, and interpersonal communication skills, including the ability to clearly present results of complex analyses.
Strong PowerPoint skills and demonstrated ability to summarize information and analyses into coherent, concise slides.
Passion for media and strong intellectual curiosity.

Nice To Haves

Strong foundational understanding of advertising sales, advanced advertising, and the programmatic marketplace.
Superior attention to detail in analytical insights, written reports, emails, and PowerPoint presentations.
Strong organizational skills and ability to manage multiple projects simultaneously and meet deadlines.
Highly collaborative and adaptable in a fast-paced environment.
Passion for television, ad tech, and digital media.

Responsibilities

Own and develop programmatic business strategy across demand, supply, monetization, and marketplace opportunities, translating business priorities and market trends into actionable strategies.
Identify and evaluate growth opportunities across the programmatic ecosystem, including partnerships, products, identity solutions, signals, deal types, and monetization opportunities.
Analyze business and partner performance to identify trends, opportunities, risks, and areas for optimization; develop recommendations and communicate insights to the strategy team.
Assist with day-to-day relationships with DSPs and SSPs for programmatic initiatives.
Recommend and evaluate new revenue opportunities to enrich and optimize programmatic inventory.
Track performance and surface analysis and insights for new product launches.
Stay abreast of developments in the broader media and advertising technology industry and NBCUniversal’s ad tech ecosystem.