Manager, Programmatic Marketing

New Engen•Seattle, NY

6d•Hybrid

About The Position

New Engen is a digital marketing agency combining media, creative, analytics, influencer, and retail strategies to deliver performance-driven campaigns across the customer journey. The Manager, Programmatic Marketing leads programmatic campaign strategy and execution across Display, Online Video, CTV, and retail media. This role manages and mentors a small team, owns client relationships and account strategy, analyzes campaign performance, collaborates with creative and media teams, and develops partnerships with DSPs, publishers, and other media partners. The manager operates independently with limited oversight while balancing hands-on channel expertise with responsibility for people, clients, and strategic outcomes. The position has a preference for candidates based in Seattle or New York City who can work a hybrid schedule of two days per week in the office. New Engen also supports distributed remote employees and currently hires full-time employees in specified states across the United States.

Requirements

At least 3 years of digital media experience focused on programmatic execution through The Trade Desk or other DSPs.
Strong programmatic expertise across Display, Online Video, CTV, and retail media, with working knowledge of the broader digital media mix.
Experience managing client relationships and communicating effectively with stakeholders across varying levels and audiences.
Strong analytical skills, including the ability to interpret performance data, identify trends, and turn insights into strategic recommendations.
Working knowledge of statistics and probability.
Experience developing data-backed media strategies in areas such as campaign optimization, bid strategy, attribution, and creative testing.
Ability to mentor junior team members, review and QA deliverables precisely, and provide clear, constructive coaching.
Strong communication and presentation skills, including the ability to articulate complex ideas clearly and persuasively.
Self-starter mindset and ability to work independently, solve complex problems, and navigate ambiguity.
Collaborative, curious, and adaptable approach, with a continuous-learning mindset and ability to work effectively across teams.

Nice To Haves

Experience with direct publisher or retail media buying.
Based in Seattle or New York City and able to work a hybrid schedule of two days per week in the office.

Responsibilities

Lead programmatic strategy and execution across Display, Online Video, CTV, and retail media, ensuring campaigns are structured, optimized, and aligned with client goals.
Manage and mentor a small team of Associates and Senior Associates by coaching, reviewing work, ensuring accurate execution, and supporting their growth in ownership and independence.
Own client relationships for small to mid-sized clients or serve as the programmatic channel lead on larger enterprise accounts.
Present campaign performance, recommendations, and strategic opportunities to stakeholders at varying levels.
Develop data-backed account strategies and identify opportunities to grow client relationships through new channels, creative concepts, bid strategies, attribution approaches, upsells, and cross-sells.
Compile and analyze campaign data, identify trends and opportunities, and translate findings into recommendations that improve performance and address business challenges.
Collaborate with Creative and cross-functional media teams on rapid testing strategies, media mix, and programmatic support for broader client objectives.
Vet and manage DSP, publisher, and other media partner relationships across the client portfolio and identify new opportunities, capabilities, and solutions.
Own account and channel strategy with limited oversight, proactively solve complex problems, and balance hands-on expertise with people, client, and strategic responsibilities.