Manager, Programmatic Marketing

New Engen, Inc.•Seattle, WA

19h•$85,000 - $95,000•Hybrid

About The Position

New Engen is seeking a Manager, Programmatic Marketing to lead programmatic campaign strategy and execution across Display, Online Video, CTV, and retail media. The role owns account and channel strategy, optimizes campaigns against client goals, and uses accurate performance analysis to identify opportunities and recommend solutions. The manager will mentor a small team of Associates and Senior Associates, serve as a client relationship owner or programmatic lead for larger accounts, and develop data-backed strategies that support account growth. The position also partners with Creative and cross-functional media teams, manages DSP and publisher relationships, and operates independently while balancing hands-on channel expertise with people leadership and strategic responsibility. The company prefers candidates based in Seattle or New York City who can work a hybrid schedule of two days per week in the office. New Engen also supports remote employees across the country and hires full-time employees in listed states.

Requirements

At least 3 years of digital media experience, focused on programmatic execution through The Trade Desk or other DSPs.
Strong programmatic expertise across Display, Online Video, CTV, and retail media, and working knowledge of the broader digital media mix.
Experience managing client relationships and communicating with stakeholders across varying levels and audiences.
Strong analytical skills, including interpreting performance data, identifying trends, and translating insights into strategic recommendations.
Working knowledge of statistics and probability.
Experience developing data-backed media strategies involving campaign optimization, bid strategy, attribution, and creative testing.
Ability to mentor junior team members, review and QA deliverables precisely, and provide clear, constructive coaching.
Strong communication and presentation skills, including the ability to explain complex ideas clearly and persuasively.
Self-starter mindset and ability to work independently, solve complex problems, and navigate ambiguity.
Collaborative, curious, adaptable, and committed to continuous learning and effective cross-team work.

Nice To Haves

Experience with direct publisher or retail media buying.
Based in Seattle or New York City and able to work hybrid two days per week in the office.

Responsibilities

Own programmatic strategy and execution across Display, Online Video, CTV, and retail media, ensuring campaigns are structured, optimized, and executed against client goals.
Manage and mentor a small team of Associates and Senior Associates through coaching, work reviews, and quality assurance, helping them develop ownership and independence.
Serve as the primary relationship owner for small to mid-sized clients or as the programmatic channel lead for larger enterprise accounts.
Present campaign performance, recommendations, and strategic opportunities to stakeholders at varying levels.
Develop data-backed account strategies and identify opportunities for growth through new channels, creative concepts, bid strategies, attribution approaches, upsells, and cross-sells.
Compile and analyze campaign data, identify trends and opportunities, and translate findings into recommendations that improve performance and address business challenges.
Collaborate with Creative and cross-functional media teams on testing strategies and media mix to support broader client objectives.
Vet and manage DSP, publisher, and other media partner relationships, identifying capabilities and solutions that can improve performance.
Own account and channel strategy with limited oversight, proactively solving complex problems and balancing channel expertise with people, client, and strategic responsibilities.