(USA) Manager, Product Marketing

Walmart • San Bruno, CA

9h

About The Position

Join Walmart Connect as a Senior Product Marketing Manager to lead go-to-market strategy for Display and Advertising APIs. The role partners with Product, Engineering, Partnerships, and GTM teams to drive adoption, technical enablement, and successful partner integrations. From alpha through scaled launch, the position translates complex API capabilities into clear value propositions, use cases, documentation, and enablement. It also gathers partner insights, identifies integration friction, and helps shape the roadmap across campaign management, targeting, creative, optimization, reporting, and measurement.

The Brand Solutions Product Marketing team commercializes solutions that help Walmart Connect advertisers build awareness, expand reach, and enhance engagement through comprehensive marketing strategies. Within the team, the Brand Scale group accelerates growth for enterprise and emerging advertisers with tools and technology for efficient campaign onboarding and activation. Key initiatives include expanding API and technology integrations that let partners and agencies manage display advertising across campaign management, audience targeting, creative workflows, optimization, reporting, and measurement.

Requirements

• 5+ years in product marketing, technical go-to-market, product, solutions consulting, sales engineering, developer relations, or a related field.
• Strong understanding of APIs, developer workflows, authentication, integrations, and technical product adoption.
• Experience in digital advertising or ad tech, ideally display, programmatic, DSPs, retail media, or advertising APIs.
• Ability to translate technical capabilities into clear value for technical and business audiences.
• Strong cross-functional communication and analytical skills, with experience partnering with Product, Engineering, Partnerships, Sales, and Marketing.
• Bachelor’s degree in Marketing, Business Administration, or a related field, or 4 years of experience in Marketing, Business Administration, or a related field.

Nice To Haves

• Instructional Design Software.
• Experience leading cross-functional teams.
• Master’s degree in Learning and Development, Human Resources, or a related field.
• Project Management Certification.
• Project management experience.
• Six Sigma certification.

Responsibilities

• Lead go-to-market strategy for Walmart Connect Display APIs from early testing through launch, adoption, and ongoing product evolution.
• Develop positioning, messaging, technical marketing assets, and use cases across campaign management, targeting, creative, optimization, reporting, and measurement.
• Partner with Product, Engineering, Partnerships, and GTM teams to support integrations, beta recruitment, onboarding, commercialization, and roadmap development.
• Optimize the adoption funnel, identify integration friction, and enable developers and partners.
• Use market, performance, and feedback data to inform strategy.

Benefits

• Competitive pay and performance-based bonus awards.
• Medical, vision, and dental coverage.
• 401(k), stock purchase, and company-paid life insurance.
• Paid time off, including sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
• Short-term and long-term disability.
• Company discounts.
• Military Leave Pay.
• Adoption and surrogacy expense reimbursement.
• PTO and/or PPTO usable for vacation, sick leave, holidays, or other purposes.
• Live Better U: Walmart-paid education programs, with tuition, books, and fees covered for eligible associates.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior