Manager, Product Marketing - eBay Live

eBay•San Jose, CA

About The Position

eBay is seeking a product marketing leader to drive inbound product marketing and outbound go-to-market strategy for end-to-end buyer and seller product experiences on eBay Live. The role leads a team of product marketing managers focused on the eBay Live product and commercial teams and partners cross-functionally with product, design, research, marketing, communications, customer service, sales, and market teams. The successful candidate will shape value propositions, positioning strategies, and tool adoption, and co-create go-to-market and marketing plans with cross-functional partners. E-commerce and small-business experience is beneficial. The role is responsible for the product value proposition narrative and go-to-market strategy for eBay Live feature launches, supporting customer business success on eBay’s ecommerce platform. It uses market, customer, and competitive insights to influence product roadmaps, develop audience segmentation, and size opportunities. The manager develops messaging and proof points, guides launch planning and execution through channel experts, tracks adoption and customer engagement, and sets and monitors success benchmarks for launches and in-market growth.

Requirements

At least 8 years of experience in product marketing.
At least 3 years of people management experience building high-performing teams.
Strong track record of developing product and go-to-market strategies at e-commerce companies.
Proven ability to drive innovation and execute projects with excellence.
Ability to collaborate effectively with cross-functional teams and excellent communication skills.
Strong data analysis skills and experience with customer research techniques.

Nice To Haves

Experience in marketplaces and a consumer mindset.
Context in e-commerce and small business.

Responsibilities

Build and foster a community of product marketing professionals to achieve business goals.
Own the product value proposition narrative and go-to-market strategy for eBay Live product feature launches.
Influence product roadmaps by synthesizing market, customer, and competitive insights; develop audience segmentation and opportunity sizing.
Create customer feedback loops during product and marketing development to refine the product narrative and value proposition.
Develop product value propositions, narratives, customer messaging, naming, and external-facing proof points.
Manage go-to-market strategy and planning for product launches, and lead through channel experts to ensure execution and impact measurement.
Track customer engagement, product adoption, and business success.
Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to drive adoption.
Identify internal product-market-fit tracking metrics and synthesize customer feedback across product development, launch, and optimization or expansion.
Use the voice of the customer to optimize product marketing messaging and advise on product recommendations.
Set success benchmarks and monitor progress toward product launch goals and in-market growth and adoption.