Manager, Product Marketing - eBay Live

eBay•San Jose, CA

1d•$154,800 - $206,700

About The Position

eBay is seeking a product marketing leader to drive inbound product marketing and outbound go-to-market strategy for end-to-end buyer and seller experiences on eBay Live. The role leads a team of product marketing managers focused on eBay Live and partners cross-functionally with product, design, research, marketing, communications, customer service, sales, and market teams. The position develops product value propositions, positioning, customer messaging, launch plans, and adoption strategies. It uses market, customer, and competitive insights to influence product roadmaps and refine product narratives throughout development, launch, and ongoing optimization. The role tracks engagement, adoption, and business outcomes, setting success benchmarks and measuring progress for launches and existing products or services.

Requirements

At least 8 years of experience in product marketing.
At least 3 years of people management experience building high-performing teams.
Strong track record developing product and go-to-market strategies at ecommerce companies.
Proven ability to drive innovation and execute projects with excellence.
Experience collaborating with cross-functional teams and excellent communication skills.
Strong data analysis skills and experience with customer research techniques.

Nice To Haves

Experience with marketplaces and a consumer mindset preferred.
Context in ecommerce and small business is a benefit.

Responsibilities

Build a community of product marketing professionals and lead the team toward impactful business goals.
Own the product value proposition narrative and go-to-market strategy for eBay Live feature launches, supporting customer success on eBay’s ecommerce platform.
Synthesize market, customer, and competitive insights to influence product roadmaps, develop audience segmentation, and size opportunities.
Create customer feedback loops during product and marketing development to refine the product narrative and value proposition.
Develop value propositions, narratives, customer messaging, product naming, and external-facing proof points.
Manage go-to-market strategy and planning for product launches, then work through channel experts to drive execution and measure impact.
Partner with channel experts in in-product content, marketing, PR and communications, customer service, in-market teams, and sales to drive adoption.
Identify internal product-market-fit tracking metrics and synthesize customer feedback across product development, launch, and optimization or expansion.
Use the voice of the customer to improve product marketing messaging and advise on product recommendations.
Set success benchmarks and monitor progress toward launch goals and in-market adoption growth for existing products or services.