Manager, Product Marketing Peripheral (REMOTE)

Cordis•Miami Lakes, FL

15h•Remote

About The Position

Cordis is seeking a results-driven Product Manager for its US Marketing Downstream team, focused on managing and growing the Selution peripheral endovascular product portfolio. The role develops and executes marketing and launch strategies, drives demand generation, and collaborates across functions to deliver business results. It includes regional product lifecycle management, product positioning, and partnership with upstream teams on global launch materials, market research, customer-needs identification, and portfolio and strategic planning.

Requirements

At least 8 years of experience in product management or marketing in the medical device industry.
Bachelor’s degree in marketing, Business Administration, or a related field; combined education and experience will be considered.
Ability to travel domestically and internationally, estimated at 30%.

Nice To Haves

Experience focused on cardiovascular and/or endovascular products.
MBA.

Responsibilities

Oversee lifecycle management of the assigned product portfolio, including product positioning, pricing strategy, and market launch initiatives.
Identify opportunities to improve the portfolio’s value proposition using market trends, customer feedback, and competitive insights.
Develop and execute integrated marketing campaigns to drive awareness, adoption, and utilization.
Work with the broader marketing team to create targeted content, promotional materials, and sales tools aligned with strategic objectives.
Analyze campaign effectiveness and recommend optimizations.
Partner with supply chain and operations teams to develop accurate demand forecasts aligned with business goals.
Monitor inventory levels and adjust plans to address market dynamics and customer demand.
Lead product launch marketing activities, partnering with R&D, regulatory, clinical, and operations teams to support successful commercialization.
Monitor industry trends, customer preferences, and competitive activity to inform strategic planning and portfolio decisions.
Conduct Voice of Customer activities to gather insights that guide marketing strategies and product development.
Serve as the primary marketing liaison to the sales team, providing training, tools, and resources.
Conduct regular field visits to gather insights, understand customer needs, and identify ways to improve sales effectiveness.
Support and attend relevant industry conferences.