Manager, Product & Field Marketing, NimbleRx
About The Position
The Manager, Product & Field Marketing leads day-to-day commercialization execution for NimbleRx’s pharmacy products: the NimbleRx Pharmacy Dashboard and NimbleRx Patient App. The role develops and deploys enablement materials, account resources, and onboarding content used by Pharmacy Sales, Customer Activation, and Client Success teams to activate and grow rooftops. Reporting to the Senior Manager, Product & Field Marketing, this role turns positioning, messaging, and launch plans into field-ready resources. It develops customized resources for Platinum and Titanium accounts and scalable templates for Gold accounts, and administers NimbleRx’s Highspot pharmacy destination. NimbleRx is a prescription management platform serving independent pharmacies across the United States. Its digital-first experience enables more than 16 million patients to fill, refill, pay for, and manage prescriptions while helping pharmacies improve patient engagement, operational efficiency, and business growth. The role supports product marketing and field enablement execution and partners with functional marketing teams, including events, communications, and branding, to align product strategy, customer needs, and go-to-market execution. Success requires strong project management, attention to detail, cross-functional collaboration, and the ability to turn strategy into clear, customer-centric resources that drive adoption and business growth.
Requirements
- 3 to 5 years of experience in product marketing, sales enablement, or B2B marketing.
- Experience creating sales enablement resources, customer presentations, and field-facing materials.
- Experience supporting product launches and cross-functional go-to-market initiatives.
- Strong writing and storytelling skills, with the ability to make complex products clear and compelling.
- Strong project management and organizational skills, with the ability to manage multiple priorities at once.
- Strong collaboration skills, with the ability to work across technical and commercial teams.
- Excellent written, verbal, and presentation skills.
- Analytical mindset, with the ability to use data and field feedback to improve resources.
- Bachelor’s degree in marketing, business administration, communications, or a related field, or equivalent experience.
Nice To Haves
- Healthcare technology, healthcare SaaS, pharmacy technology, digital health, or high-growth technology experience.
- Hands-on experience administering Highspot or a similar sales enablement platform.
- Salesforce experience.
- Experience using AI tools to improve productivity and content development.
Responsibilities
- Execute day-to-day go-to-market activities for product launches, feature releases, and enhancements, following plans set by the Senior Manager.
- Coordinate launch deliverables and timelines across Product, Marketing, Sales, Customer Activation, and Client Success teams.
- Track project status and deliverables to keep launches and enablement on schedule.
- Develop and deploy Pharmacy Sales and Client Success enablement materials, including presentations, one-pagers, battlecards, FAQs, product overviews, and training resources.
- Translate positioning and messaging frameworks into clear, field-ready materials.
- Gather field feedback and keep resources current, accurate, and on brand.
- Build customized resources for Platinum and Titanium accounts to support onboarding, activation, engagement, and growth.
- Create and maintain templated resources for Gold accounts that scale across the customer base.
- Partner with account teams to identify resource needs and turn common requests into reusable assets.
- Develop onboarding and activation materials, including welcome kits, point-of-sale materials, and implementation guides, to speed rooftop activation.
- Partner with Customer Activation to improve materials based on activation results and pharmacy feedback.
- Administer NimbleRx’s Highspot pharmacy destination, including content governance, organization, permissions, and adoption support.
- Build and maintain custom digital sales rooms for key accounts.
- Report on Highspot usage and content performance and recommend improvements.
- Track enablement adoption, resource utilization, and launch execution metrics.
- Share insights and recommendations with the Senior Manager to improve field effectiveness.
- Work closely with functional marketing teams, including events, communications, and branding, to align product strategy, customer needs, and go-to-market execution.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
