Manager of Product Marketing - MRD

Caris Life Sciences • Irving, TX

12d

About The Position

The Manager of Product Marketing – MRD will develop and execute strategic marketing initiatives to support the launch and growth of an innovative oncology diagnostic. The role partners with product development, medical affairs, sales, and market access to drive brand awareness, physician adoption, and patient engagement. The manager leads the development of messaging, promotional campaigns, and educational resources in alignment with corporate strategy and compliance standards.

The position also supports go-to-market planning for liquid products, commercial adoption and growth, sales enablement, and performance measurement. Periodic travel and some evening, weekend, or holiday work may be required. Periodically scheduled on-call work may require an after-hours response to technical emergencies not explicitly related to assigned responsibilities.

Requirements

• Bachelor’s degree in Marketing, Life Sciences, or a related field.
• 2–3+ years of marketing experience in the life sciences industry, including 1–2+ years in oncology diagnostics or molecular testing.
• Proven expertise with laboratory-developed tests (LDTs) and oncology market dynamics.
• Ability to translate complex scientific data into clear, compelling marketing content.
• Strong project management and cross-functional leadership skills in a fast-paced environment.
• Proficiency in Microsoft Office Suite, specifically Word, Excel, and Outlook, and general working knowledge of the Internet for business use.
• Excellent written, verbal, and presentation skills.
• Successful completion of the pre-employment process, which may include a criminal background check, drug screening, credit check for certain positions, and reference verification.

Responsibilities

• Develop and execute go-to-market strategies for new and existing liquid products, including positioning, messaging, and target segmentation.
• Prepare launch collateral and marketing materials, and enable tools and training for sales.
• Drive adoption within the portfolio and collaborate with local commercial and field teams to support uptake of liquid product offerings.
• Define and deliver growth targets for the liquid product line, including volume and revenue.
• Equip sales teams with playbooks, training, sales content, and competitive battle cards.
• Participate in field meetings, customer presentations, advisory boards, and trade shows to support product awareness and adoption.
• Track and analyze campaign effectiveness, adoption metrics, and market feedback to inform continuous improvement.
• Use data-driven insights to refine targeting, messaging, and resource allocation.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager