Manager of Product Marketing - MRD

Caris Life Sciences • Irving, TX

22h

About The Position

The Manager of Product Marketing – MRD develops and executes strategic marketing initiatives to support the launch and growth of an oncology diagnostic. The role partners with product development, medical affairs, sales, and market access to build brand awareness, physician adoption, and patient engagement. It leads messaging, promotional campaigns, and educational resources while ensuring alignment with corporate strategy and compliance standards.

The position develops go-to-market strategies for new and existing liquid products; supports commercial adoption and growth; equips sales teams with marketing tools and training; and measures campaign performance and market feedback to optimize marketing activities. Periodic travel, some evening, weekend, or holiday work, and occasional after-hours on-call response for technical emergencies may be required.

Requirements

• Bachelor’s degree in Marketing, Life Sciences, or a related field.
• 2–3+ years of marketing experience in the life sciences industry, including 1–2+ years in oncology diagnostics or molecular testing.
• Expertise with laboratory-developed tests (LDTs) and oncology market dynamics.
• Ability to translate complex scientific data into clear, compelling marketing content.
• Strong project management and cross-functional leadership skills in a fast-paced environment.
• Proficiency in Microsoft Office Suite, specifically Word, Excel, and Outlook, and general working knowledge of the Internet for business use.
• Excellent written, verbal, and presentation skills.
• Ability to travel periodically and work some evenings, weekends, and/or holidays.
• Availability for periodically scheduled on-call work that may require after-hours response for technical emergencies.

Responsibilities

• Develop and execute go-to-market strategies for new and existing liquid products, including positioning, messaging, and target segmentation.
• Prepare launch collateral and marketing materials, and develop enablement tools and training for sales.
• Collaborate with local commercial and field teams to support uptake of liquid product offerings.
• Define and deliver growth targets, including volume and revenue, for the liquid product line.
• Equip sales teams with playbooks, training, sales content, and competitive battle cards.
• Participate in field meetings, customer presentations, advisory boards, and trade shows to support product awareness and adoption.
• Track and analyze campaign effectiveness, adoption metrics, and market feedback.
• Use data-driven insights to refine targeting, messaging, and resource allocation.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager