Head of Product Marketing

Aarden•Seattle, WA

8d•$130,000 - $190,000•Onsite

About The Position

Aarden is hiring a Head of Product Marketing to make the company a leading public voice on how America's land is changing. The role uses Aarden's platform and data to interpret developments across data centers, energy, timber, farmland, and land policy; explain what they mean for landowners and developers; and identify the opportunities and options those developments create. The position will publish regularly, build audiences for Aarden and its leadership, tell client stories, and turn market attention into business conversations. Aarden is an origination and investment partner for people building on and making decisions about American land. Its platform combines parcel data, ownership resolution, zoning, community sentiment, price signals, suitability models, and investment analysis. The company is Seattle-based, growing quickly, and plans to expand into New York City in 2027. The role is based in Seattle or New York City and requires in-person work at least three days per week. Compensation is $130,000–$190,000 plus equity, and the position reports to the CEO or COO.

Requirements

Experience building an audience, for oneself or for an organization, and interest in participating in current conversations.
Strong instinct for identifying the questions and stories beneath news headlines.
Understanding of how capital decisions are made, ability to write for an investment committee, and ability to distinguish an interesting map from an actionable opportunity.
Ability to write quickly and clearly and present when needed.
Comfort with numbers and software; ability to ask incisive questions about data and assess whether findings will withstand scrutiny.
Strong commitment to accuracy, given the importance of Aarden's data to clients' large financial decisions.

Nice To Haves

Mid-career experience as a product or content marketer at a data or software company, especially experience becoming the public voice for company data.
Background in business journalism or analyst work.
Familiarity with land, energy, infrastructure, or investing.

Responsibilities

Monitor news across data centers, energy, timber, farmland, and land policy, and comment on events that affect land markets.
Use Aarden's technology and data-team support to analyze market events, explain their implications, and outline options for owners and developers using historical and current patterns.
Publish several times a week on LinkedIn and X through company and leadership channels, and grow their audiences.
Develop a personal public voice alongside Aarden's company and leadership presence.
Create client stories and case studies that show how investors partner with Aarden and achieve results for their funds.
Turn the attention generated by published stories into a pipeline of organizations interested in partnering with Aarden.
Write for timber and farmland owners considering alternative land uses and for data center developers seeking sites, helping each understand the benefits of working with the other.
Make Aarden's rigor, transparency, and track record visible so owners, developers, investors, and communities see the company as a credible and accountable counterparty.