Manager of Lifecycle Marketing

Nav

17h•Remote

About The Position

Nav is the leading credit and financial health platform used by more than 2.4 million small business owners in the United States. We’re on a mission to give every small business owner the chance to succeed. The team views each day as an opportunity to challenge the norm, push boundaries, and create meaningful products, services, and experiences that make a positive difference for small business owners each and every day. At Nav, our team is just as diverse as the customer base we serve. And, that’s something we’re incredibly proud of. We value individualism just as much as we do hard work, talent and smarts. Working at Nav isn’t just a job — it’s an opportunity to gain invaluable experience, work with dedicated professionals, and make a real, lasting impact. If you’re ready to be part of a team that’s driven by heartfelt purpose and data, let’s talk. Nav is seeking a Senior Manager of Lifecycle to own the strategy, execution, and operational management of lifecycle marketing. This role is responsible for building and optimizing programs that move customers to the next best step in their journey, with a strong focus on Free-to-Prime conversion, lifecycle engagement, and revenue impact. This role partners closely with Marketing, Product, Engineering, Data, and CRM stakeholders to ensure lifecycle programs are technically sound, well targeted, and measurable.

Requirements

Deep lifecycle / CRM marketing experience
Strong hands-on experience with Customer.io or similar lifecycle platforms
Experience owning email strategy, execution, and performance
Comfort working cross-functionally with Data, GTM, Brand, Product, and Engineering
Strong understanding of segmentation, deliverability, and customer journey optimization
Ability to balance strategy with hands-on execution in a lean environment
Experience managing a team doing performance reviews mentorship.

Responsibilities

Own lifecycle strategy and execution across email and Customer.io programs
Improve Free-to-Prime conversion through onboarding, upsell, and re-engagement journeys
Maintain healthy deliverability and strong lifecycle channel performance
Partner with Data, GTM, Brand, Product, and Engineering on segmentation, data flows, and campaign execution
Refresh, test, and optimize onboarding campaigns for Free and Prime users
Improve targeting and segmentation for both Prime and Marketplace audiences
Prioritize, organize, and oversee lifecycle work intake, deployments, and ongoing optimization
Track performance across conversion, engagement, and revenue impact metrics
Increase Free-to-Prime conversion through better lifecycle strategy, targeting, and onboarding optimization
Maintain and improve lifecycle channel health, including deliverability, reporting, and execution quality
Build a more effective and scalable lifecycle program through better segmentation, campaign optimization, and cross-functional coordination