Manager, Member Marketing and Engagement

First Books•Washington, DC

12d•Hybrid

About The Position

First Book is seeking a Manager, Member Marketing and Engagement to deepen loyalty and accelerate growth of its network of more than 600,000 educators, professionals, and volunteers serving children in need. The role iterates on proven initiatives, pilots new member programs, and develops partnerships for resources and content, taking ideas from concept through large-scale, multichannel distribution. The Manager works closely with the Director of Member Engagement and cross-functional colleagues to design campaigns that prioritize educators’ needs, connection, and user experience. The Manager leads multichannel marketing campaigns, community-building programs, and data-informed strategies to grow membership and engagement. The role combines strategic planning with hands-on execution, including campaign content and creative development, program communications, community management, virtual events, and performance measurement. The position is hybrid, with regular onsite work at First Book’s Washington, DC office on Tuesdays and Wednesdays.

Requirements

Bachelor’s degree in marketing, communications, business, nonprofit management, or a related field.
At least 4 years of work experience in community management or digital marketing.
Demonstrated experience with member, customer, or community engagement programs that drove growth, brand loyalty, and engagement.
Experience building, executing, or transforming an email marketing function.
Experience planning and creating design assets for successful multichannel marketing and communications campaigns.
Experience planning and leading marketing or loyalty initiatives.
Experience managing external client or partner relationships.
Experience managing performance-oriented multichannel marketing campaigns.
Graphic design skills and visual creativity.
Excellent copywriting and written communication skills, with attention to detail.
Strong project management and interpersonal skills, including the ability to cultivate relationships.
Ability to work both tactically and strategically, use data and creativity to develop growth ideas, and execute campaigns and analyze their impact.
Ability to adapt to a fast-paced environment and manage competing deadlines.
A positive, solution-oriented approach to opportunities and challenges.
Passion for First Book’s mission.
Proficiency with an email deployment program.
Legal authorization to work in the United States at the time of application and throughout employment; First Book does not sponsor employment-based visas.

Nice To Haves

Marketing Cloud proficiency.
Proficiency with graphic design tools such as Canva.
Experience with an online community management platform such as Mighty Networks.
Experience with GA4 or other marketing attribution platforms.
Experience managing Meta and/or Google Ads.

Responsibilities

Design and execute multichannel campaigns for members and prospective members to promote First Book membership benefits, resources, community initiatives, and the First Book Marketplace.
Define and track campaign engagement metrics, including ad engagement, registration conversion, resource downloads, video views, and referrals.
Create campaign content and graphics, including ad creative, GIFs, and user-generated content.
Develop and monitor KPIs for member engagement, retention, referrals, campaign performance, and community participation, and use insights to optimize programs and communications.
Define the programmatic roadmap for community-building initiatives, including the First Book Community Platform, First Book Champions Program, and First Book Member Referral Program.
Lead end-to-end execution of member engagement programs, including content planning, campaign development, community management, virtual events, and member communications.
Guide colleagues and stakeholders in designing and optimizing member-facing content and mutually beneficial outreach campaigns.
Develop scalable recognition and ambassador programs to increase member advocacy, referrals, and long-term engagement.
Create data-informed referral, ambassador, and advocacy strategies that empower educators to promote First Book and grow the network.
Use funding efficiently to grow the network while aligning with corporate and nonprofit partner goals.
Enhance existing community initiatives to grow membership and loyalty and contribute ideas for prospecting campaigns.
Partner with the Director and leadership to develop and execute strategies for long-term membership growth.