Manager, Member Engagement

First Books•Washington, DC

3d•Hybrid

About The Position

First Book is a nonprofit social enterprise working to remove barriers to quality education for children in need. Its national network includes more than 600,000 educators, program leaders, and community organizations, and its work includes the First Book Marketplace, First Book Research & Insights, and First Book Accelerator. The Manager, Member Engagement supports and develops registration tactics to grow First Book membership and expand the reach of its network. The role establishes a systematic approach to registration outreach, manages execution, and measures results. It plans and executes campaigns for different audiences, analyzes performance, develops best practices, supports Engagement team initiatives, and introduces First Book and its value to educators and program leaders serving children from low-income families. This is a hybrid position requiring regular presence at First Book’s Washington, DC office on designated days. The job posting specifies Tuesdays and Wednesdays onsite. Relocation assistance is not provided. The stated compensation is a non-negotiable $25.00 per hour.

Requirements

Bachelor’s degree in marketing, communications, business, nonprofit management, or a related field.
At least two years of experience in sales and/or digital marketing, using Marketing Cloud to manage and execute email marketing campaigns.
Experience executing email marketing campaigns, including audience targeting, scheduling, deployment, and engagement tracking.
Background in multichannel marketing and communications, including content development for email, social media, digital advertising, and other outreach platforms.
Experience maintaining content calendars, managing timelines, and meeting deadlines.
Experience creating written marketing content, promotional materials, and audience-specific messaging.
Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word, and Microsoft Teams.
Experience interpreting campaign performance metrics and preparing reports.
Working knowledge of Canva for creating and modifying marketing materials.
Customer or member service experience, including responding to inquiries and resolving concerns.

Nice To Haves

Familiarity with online community platforms such as Mighty Networks or comparable systems.
Graphic design and creative asset development experience.
Familiarity with Monday.com, Confluence, Salesforce, Meta Ads Manager, Google Ads, and Google Analytics 4 (GA4).
Experience in nonprofit or corporate environments.

Responsibilities

Work with the Director to execute outreach and registration campaigns.
Manage campaign efforts across direct mail, social media, Google AdWords, display advertising, point of sale, and web marketing.
Determine positioning for campaign graphics and messages, and draft campaign copy.
Develop direct marketing collateral to increase awareness and registration.
Support brand awareness efforts.
Provide reports and metrics on member response and demand to help establish and maintain productive relationships.
Work cross-functionally with multiple departments to manage projects under deadlines.