Manager, Member Engagement

First Book•Washington, DC

1d•Hybrid

About The Position

The Manager, Member Engagement supports and develops registration tactics for First Book membership to increase the reach of its network and connect educators and program leaders serving children from low-income families with First Book resources. The role develops a systematic approach to registration outreach, manages execution, and measures results. It serves as a frontline introduction to First Book and its value to educators and program leaders. The position works with the Director to plan and execute registration campaigns across multiple media platforms, develop campaign messaging and marketing collateral, support brand awareness, report on member response and demand, and collaborate across departments to deliver projects on deadline. The position is hybrid, with regular in-office presence at First Book’s Washington, DC office on designated days; the posting specifies Tuesdays and Wednesdays onsite. Relocation assistance is not provided.

Requirements

Bachelor’s degree in marketing, communications, business, nonprofit management, or a related field.
At least two years of experience in sales and/or digital marketing, using Marketing Cloud to manage and execute email marketing campaigns.
Experience executing email marketing campaigns, including audience targeting, scheduling, deployment, and engagement tracking.
Background in multi-channel marketing and communications, including developing content for email, social media, digital advertising, and other outreach platforms.
Experience maintaining content calendars, managing timelines, and meeting established deadlines.
Experience creating written marketing content, promotional materials, and audience-tailored messaging.
Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word, and Microsoft Teams.
Experience interpreting campaign performance metrics and preparing reports.
Working knowledge of Canva for creating and modifying marketing materials.
Customer or member service experience, including responding to inquiries and resolving concerns.

Nice To Haves

Familiarity with online community platforms such as Mighty Networks or comparable systems to support member engagement.
Graphic design and creative asset development experience.
Familiarity with Monday.com, Confluence, Salesforce, Meta Ads Manager, Google Ads, and Google Analytics 4 (GA4).
Experience in nonprofit or corporate environments.

Responsibilities

Work with the Director to execute outreach and registration campaigns.
Manage campaign efforts across direct mail, social media, Google AdWords, display advertising, point of sale, and web marketing.
Determine campaign graphic and message positioning and draft campaign copy.
Develop direct marketing collateral to increase awareness and registration.
Support brand awareness efforts.
Provide reports and metrics detailing member-base response and demand to support productive relationships.
Work cross-functionally with multiple departments to manage projects under deadlines.
Conceptualize and execute registration campaigns for target audiences, analyze results, and develop best practices.
Support ongoing Engagement team initiatives.