Member Engagement Manager

Clover Health

23h•$115,000 - $160,000•Remote

About The Position

Clover Care Services (CCS), including its In-Home Care and Clover Care Visit programs, delivers proactive care to members at home and through telehealth. The Member Engagement Manager will develop and improve engagement strategies that help eligible members discover these services, take the first step toward a visit, and stay informed throughout their care experience. The role combines creative communication with clinical responsibility, connecting audience needs and care-model details to effective messages, channels, and campaigns. The manager will create communications across audiences and formats, including member and caregiver materials, physician communications, mailers, emails, texts, call scripts, web content, and short videos. They will use approved AI tools to explore concepts, create variations, develop assets, and accelerate iteration while owning the accuracy, voice, and quality of final work. The role partners with clinical, legal, compliance, and care-delivery teams to develop materials within applicable constraints and coordinate outreach with the teams able to support resulting demand. The manager will own work from brief through launch, identify friction in the path from awareness to completed visit, and test messages, channels, and calls to action. Campaign performance and feedback from members, caregivers, clinicians, and outreach teams will inform ongoing improvements to response, scheduling, completed visits, and understanding. The role is expected to establish a recognizable voice and a repeatable engagement process that supports the practice’s growth. Clover describes itself as a mission-driven company reinventing health insurance by combining data, custom software, analytics, and human empathy to help clinical staff provide personalized care. The position is remote-first. A reasonable estimated base salary range is $115,000–$160,000 USD; final pay depends on factors including internal equity, market data, education, work experience, and certifications.

Requirements

A clear creative strength in writing, design, or content production, with the ability to carry work across adjacent disciplines.
Strong writing skills, with the ability to communicate with precision and personality to members and physicians.
Ability to connect engagement campaigns to the actions they produce, identify where people drop off, and determine what to test next.
Curiosity to understand clinical details and judgment about which details belong in a message.
Ability to balance regulatory Medicare requirements with engaging language and experience working productively with compliance.
Experience using AI to create work, direct and challenge AI tools, and recognize when an output is incorrect or misleading.
Experience taking work from concept through delivery and explaining what happened after launch.
Ability to earn trust through quality of work, responsiveness to feedback, and follow-through.

Nice To Haves

Experience in healthcare or another regulated industry.
Evidence of creative craft, sound judgment, and ability to learn.

Responsibilities

Develop campaigns that help eligible members discover services and give members, caregivers, and referring physicians a clear reason to engage.
Coordinate outreach with care-delivery teams so demand translates into visits the teams can support.
Improve the path from first awareness to a completed visit by identifying hesitation, loss of interest, and other points of friction.
Test messages, channels, and calls to action to encourage members to take the next step.
Create clear communications that explain services, set expectations, help members prepare for visits, and support ongoing engagement.
Develop communications for different audiences and formats, including member outreach, caregiver materials, physician communications, mailers, emails, texts, call scripts, web content, and short videos.
Use approved AI tools to explore concepts, generate variations, develop assets, and accelerate iteration; ensure final materials are accurate and meet quality standards.
Partner with clinical, legal, and compliance teams to develop compelling materials within applicable boundaries and manage them through review.
Manage work from brief through launch.
Use campaign performance and feedback from members, caregivers, clinicians, and outreach teams to improve response, scheduling, completed visits, and understanding.
Establish baseline performance, identify consequential gaps in outreach and member communication, and ship improvements.
Build an effective AI-assisted workflow and a consistent approach to testing.
Develop a recognizable voice for the practice and a repeatable engagement process that supports growth.
Demonstrate measurable improvement in member engagement and completed visits, alongside clearer communication throughout the care experience.