Manager, Media

VaynerMedia LLC•New York, NY
•Hybrid

About The Position

VaynerMedia is a global integrated creative and media agency and part of the VaynerX family of companies. The Manager, Media (also described as Manager, Buying or Media Manager, Buying) ensures media plans are executed smoothly and align with client goals and expectations. The role plans, optimizes, and reports on campaigns to meet and exceed client success metrics, while supporting the team with other projects and planning. The position leads Media Analysts, monitors campaign performance and spend, troubleshoots and optimizes campaigns, develops investment strategies and client-facing reports, communicates important client developments to senior leadership, manages ad technology vendors, and collaborates across disciplines on omnichannel media strategies. The position is designated hybrid and subject to the Company's workplace attendance and in-office work requirements, which may change.

Requirements

  • 3–4 years of media agency experience as a Media Buyer.
  • Experience leading and managing a team or an individual.
  • Advanced Excel skills, including pivot tables, V-Look Ups, and macros.
  • Experience with buying or biddable platforms, including one or more of the listed social platforms: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, or TikTok; and/or Amazon platforms such as AMS, Amazon DSP, or AMG.
  • An empathetic, patient, and collaborative approach that fosters a positive day-to-day experience for teammates.
  • Interest in today's digital and mobile consumers, drive to succeed, and desire to keep learning.
  • Ability to lead by example in attention to detail, work ethic, empathy, and internal and external professionalism.

Nice To Haves

  • Experience with analytics, attribution, and measurement systems, including Google Analytics, MOAT, IAS, or Double Verify.

Responsibilities

  • Oversee a team of Media Analysts, providing leadership, mentorship, vision, and technical expertise.
  • Monitor campaign performance with Media Analysts and Senior Media Analysts; ensure campaigns are pacing appropriately, manage spend, troubleshoot campaigns, develop performance insights, make updates, and flag potential issues to management.
  • Create and present sophisticated media investment strategies for clients, informed by industry insights and QA reporting.
  • Develop and deliver client-facing campaign reports covering performance, new business opportunities, and storytelling, including pacing reports, campaign builds, ad-hoc analysis, and high-touch optimizations.
  • Ensure relevant metrics and insights are highlighted in campaign reporting and optimization.
  • Communicate the most crucial aspects of a client's business to senior leadership and keep them informed about pertinent developments and urgent client needs.
  • Manage ad technology vendors required to execute specific campaign work.
  • Collaborate across disciplines to develop holistic omnichannel media strategies for large brands that drive tangible business outcomes.
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