Manager, Media Measurement & Insights
About The Position
The Consumer Market and Insights Lead serves as a strategic bridge between Mars Snacking's commercial teams and Data & Analytics, helping answer measurement questions across media, commerce, and emerging digital channels. The role establishes global measurement principles, frameworks, and best practices so markets can optimize investments, scale innovation, and make data-driven decisions. Working within a global Center of Excellence, this person influences cross-functional stakeholders without direct authority and partners with Brand, Media, Sales, Digital Commerce, Data & Analytics teams, agencies, and external platform partners. The position advances measurement across Retail Media Networks, Social Commerce, On-Demand Delivery, and other emerging commercial channels, while promoting scalable test-and-learn practices globally.
Requirements
- Bachelor’s degree in Marketing, Business Analytics, Economics, Market Research, Statistics, or a related commercial or quantitative field.
- 5–8 years of progressive experience in media analytics, marketing effectiveness, commercial insights, or digital commerce strategy.
- Demonstrated experience in a CPG enterprise, top-tier media agency, omnichannel retailer, or fast-moving consumer tech platform.
- Expertise in measurement methodologies such as Marketing Mix Modeling (MMM) and attribution.
- Ability to define standardized incrementality testing standards, such as geo-experiments, matched-market testing, holdout groups, and data clean room analyses, to distinguish baseline demand from media-driven lift.
- Strong ability to synthesize complex datasets and turn findings into clear, actionable business recommendations for senior stakeholders.
- Proven ability to influence cross-functional teams, navigate ambiguity, and drive outcomes in highly matrixed organizations.
- Understanding of PESO measurement frameworks.
Nice To Haves
- Master’s degree or MBA in Marketing Strategy, Business Analytics, or a related discipline.
Responsibilities
- Translate commercial business questions into measurable solutions and actionable insights, serving as a strategic link between commercial teams and Data & Analytics.
- Identify measurement gaps, investment uncertainties, and best practices across markets to establish scalable global measurement standards.
- Lead measurement frameworks and testing strategies across Retail Media, Social Commerce, and On-Demand Delivery channels.
- Partner with markets to design, execute, and scale test-and-learn initiatives that quantify business impact and accelerate adoption of emerging channels.
- Develop and embed global measurement frameworks, playbooks, and KPI standards that drive consistency across markets.
- Build measurement capabilities by integrating best practices into planning, performance reviews, and commercial decision-making processes.
- Transform complex data from multiple sources into clear, compelling insights and executive-level recommendations.
- Guide media, commerce, and investment decisions through fact-based storytelling that drives commercial performance.
- Evaluate emerging measurement technologies, data solutions, and industry trends to strengthen commercial analytics capabilities.
- Collaborate with agencies, platform partners, and internal teams to drive measurement innovation, transparency, and accountability.
Benefits
- Industry-competitive salary and benefits package, including company bonus.
- Medical and dental benefits.
- Participation in a 401(k) plan.
- Paid time off benefits.
- Learning and development support from day one, including access to Mars University.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
