Analyst, Measurement & Insights
About The Position
The New York Times Advertising team is seeking an Analyst, Measurement & Insights to analyze campaign performance data and develop campaign insights for advertising clients. The role supports the Measurement team by translating first- and third-party campaign metrics into useful client findings, identifying opportunities, and contributing to insights strategy, processes, methodologies, and reporting that can influence future business. The analyst will help evolve how media and creative are measured across a diverse client portfolio. This collaborative, strategic position works with top-tier advertising clients and teams across Sales, Sales Planning, Ad Product, Audience Insights, Product Marketing, and Strategy to strengthen marketer partnerships and support ad revenue. The position is hybrid, based at the New York headquarters, with an expectation of being in the office three days per week. It reports to the Manager, Insights and Analytics.
Requirements
- Bachelor's degree in statistics, engineering, economics, or a related subject.
- 3–5 years of insights or analyst experience at a publisher or media/research agency, managing advertiser-facing products including ad performance tracking, marketing, or digital analytics.
- Understanding of ad operations, digital buying and trafficking, and the digital media landscape.
- Experience analyzing and interpreting data, extracting insights from large datasets, and developing business cases to guide decisions and improve products.
- Familiarity with Google Analytics and web analytics platforms.
- Experience with data visualization tools such as Tableau, DOMO, and Chartio.
- Experience diplomatically navigating complex team-member relationships.
- Experience prioritizing competing programs, responsibilities, and projects.
Nice To Haves
- Technical familiarity with measurement and attribution partners such as Kantar, Nielsen, Comscore, Brand Metrics, and ABCS Insights.
Responsibilities
- Build holistic narratives from large, integrated data sets using data visualization and analytics platforms.
- Work with third-party vendors to set up and deliver campaign effectiveness reports, including Brand Lift Studies, Attribution, and Sales Lift.
- Develop expertise in the full suite of New York Times research capabilities and measurement products that deliver performance metrics across the marketing funnel to current and potential clients.
- Collaborate with Strategy to incorporate initial campaign goals and client desired outcomes into post-campaign outputs.
- Identify and recommend ad products that align with advertiser goals and KPIs, based on relevant performance data.
- Serve as a subject matter expert and provide high-level service while coordinating and communicating in-depth reporting to clients.
- Train and educate internal Advertising partners about measurement capabilities and results.
- Share industry-level measurement findings across partners.
- Demonstrate support for and understanding of journalistic independence and commitment to The New York Times mission.
Benefits
- Medical, dental, and vision benefits may be available, depending on role.
- Flexible Spending Accounts (F.S.A.s) may be available, depending on role.
- Company-matching 401(k) plan may be available, depending on role.
- Employee stock purchase plan may be available, depending on role.
- Paid vacation may be available, depending on role.
- Paid sick days may be available, depending on role.
- Paid parental leave may be available, depending on role.
- Tuition reimbursement may be available, depending on role.
- Professional development programs may be available, depending on role.
- Variable pay, such as an annual bonus and restricted stock, may be available depending on role.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
