Manager, Media Finance

SeaWorld•Orlando, FL

22h

About The Position

The Manager, Marketing Finance oversees financial planning, budgeting, and reporting for paid media investments across United Parks & Resorts. The role provides financial oversight to help ensure spending across channels delivers measurable business value. The Manager works with the Director, Media, VP of Media, CMO, Finance, agency partners, and Park Marketing VPs to manage budgets, forecast spending, and provide visibility into performance across paid media channels, including TV, OLV, OTT, radio, social, search, and display. The position is suited to an analytical finance or FP&A professional with strong Excel skills who can assess business impact and ROI. Media experience is not required.

Requirements

3–5 years of experience in financial planning and analysis, marketing finance, or budget management.
Bachelor’s degree in Finance, Accounting, Business Administration, Economics, or a related analytical field.
Ability to manage complex budgets, forecasting, and financial reporting across multiple brands or business units.
Strong analytical and Excel skills.
Ability to translate financial data into actionable business insights.

Nice To Haves

Experience supporting marketing or media functions.

Responsibilities

Manage monthly, quarterly, and annual budgeting and forecasting for all paid media channels.
Partner with Finance and Park Marketing teams to ensure spend tracking and reporting are accurate, aligned, and transparent.
Maintain and reconcile budget pacing, accruals, and variance analysis across brands and parks.
Support budget reallocation decisions based on performance and business priorities.
Act as the central liaison between Marketing, Finance, and external media agencies on financial matters.
Support development of annual and seasonal media plans, aligning spend and media mix with performance objectives.
Coordinate with agency partners and internal stakeholders to align budgets with campaign strategies and go-live timelines.
Prepare media budget summaries, presentations, and executive dashboards for senior leadership reviews.
Assist with creating and distributing weekly, monthly, and quarterly media performance dashboards integrating budget, spend, and outcome data.
Partner with Finance and Analytics teams to connect spending to attendance, sales, and ROI outcomes.
Support process improvements in budget reporting, including data accuracy, standardization, and automation.