Manager Marketing
About The Position
The Manager, Marketing leads a multidisciplinary marketing team responsible for developing and executing integrated campaigns across traditional and digital channels. The role translates project requirements into strategic marketing plans aligned with business goals and brand standards, while performing duties safely and in compliance with applicable rules, procedures, safety standards, and regulatory requirements. The manager provides personnel direction and administrative oversight for direct reports, including training, supervision, work assignment, timesheets, and performance evaluations. The role oversees campaign execution from planning through delivery, coordinates project requirements with cross-functional teams, and develops strategies informed by METRO transit services, customer insight, and market research. It reviews creative work for business alignment, brand consistency, and accessibility; conducts creative testing; develops annual marketing plans; and tracks campaign performance. The position also maintains campaign file-management standards, improves workflows, monitors project budgets, uses project tracking and AI creative tools, and stays current with marketing practices, trends, and technology. It provides customer service to internal and external METRO customers and applies Safety Management System (SMS) methods while supporting the agency’s Public Transportation Agency Safety Plan (PTASP). The Metropolitan Transit Authority of Harris County, Texas has a zero-tolerance drug and alcohol policy. Applicants must undergo drug testing before employment and may be subject to additional testing during employment. Employees performing safety-sensitive functions are subject to testing under applicable DOT and FTA requirements. The organization provides equal opportunity to qualified individuals regardless of race, color, religion, age, sex, national origin, veteran status, genetic information, or disability.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- At least six years of professional experience in marketing, communications, digital marketing, and/or campaign development in an agency or brand setting.
- At least three years of management or supervisory experience.
- Strong portfolio demonstrating measurable business impact and award-winning campaigns across multiple communication platforms, multicultural channels, and brand touchpoints.
- Highly motivated, detail-oriented self-starter.
- Strong project and time-management skills.
- Comfort with marketing technology, such as project management software, social media management tools, digital communication platforms, and AI-supported creative tools.
- Strategic understanding of user experience design and composition, audience segmentation, and campaign performance tracking.
- Proficiency with Microsoft 365.
- Excellent verbal and written communication and interpersonal skills, with the ability to work independently and contribute to a collaborative team environment.
Nice To Haves
- Master’s degree is preferred.
- Experience in a matrixed organization is preferred.
Responsibilities
- Provide managerial direction and personnel administration for direct reports, including training, supervision, work assignments, timesheets, and performance evaluations.
- Manage end-to-end execution of integrated marketing campaigns, including task assignments, timelines, and deliverables.
- Collaborate with cross-functional teams to gather requirements and ensure requests are briefed, scoped, prioritized, assigned, and tracked from concept to completion.
- Develop marketing campaign strategies informed by knowledge of METRO transit services, customer insight, and market research.
- Review and approve creative concepts, copy, and final materials for alignment with business objectives and compliance with brand and accessibility standards.
- Lead creative testing with internal teams to validate concepts, optimize messaging, and maximize return on investment.
- Develop annual marketing plans and conduct regular departmental check-ins to align with strategic goals, secure approvals, and track campaign performance.
- Ensure campaign file-management standards, including naming conventions, asset archiving, and records retention requirements.
- Improve process efficiency by optimizing workflows, monitoring project budgets, leveraging project tracking and AI creative tools, and collaborating on prioritization and deliverables.
- Stay current with marketing best practices, industry trends, and new technologies.
- Provide excellent customer service to METRO internal and external customers.
- Apply Safety Management System methods and principles in daily work and support all aspects of the agency’s Public Transportation Agency Safety Plan.
- Promote safety awareness and follow safety procedures to reduce or eliminate accidents.
- Perform other job-related duties as required.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
