Manager, Marketing

Travel + Leisure Co.•Orlando, FL

19d

About The Position

The Manager, Marketing leads Marketing Specialists in developing and executing data-driven strategies that support customer acquisition, engagement, retention, and revenue growth. The role provides strategic direction, coaching, and prioritization, and ensures a cohesive customer journey across direct-to-consumer and partner-driven channels. It works closely with business development, brand and communications, digital marketing, affiliates, finance, revenue management, and other partners to meet business goals. Success requires team leadership, strategic thinking, customer and business insight, data-driven experimentation, and cross-functional collaboration to improve marketing performance, customer experience, and sustainable growth. The position partners with the Director, Marketing on annual and quarterly strategies, objectives, metrics, and measurement plans. It translates business objectives, customer insights, and market opportunities into integrated B2C and B2B2C initiatives, and prioritizes customer lifecycle opportunities to strengthen engagement, retention, purchase frequency, share of wallet, and lifetime value. The manager leads, mentors, and develops team members; aligns stakeholders on recommendations and growth initiatives; and establishes priorities, expectations, and accountability. The role analyzes customer, marketing, and business performance; monitors KPIs; makes recommendations and executive-level presentations; and applies a test-and-learn approach to future strategies and campaigns. Campaign responsibilities include developing briefs, partnering with creative, digital, analytics, and Contact Center teams, guiding direct mail strategy, overseeing the annual campaign calendar, and reviewing performance for optimization. The role also manages assigned marketing budgets and expenses, evaluates print and creative vendors, supports marketing processes and tools, and stays informed about relevant trends. Travel is approximately 10% and may include partner or resort locations or industry conferences.

Requirements

BA/BS in marketing or a business-related field.
At least 4 years of progressive experience in a marketing strategy role.
At least 2 years in a leadership or management role, with proven experience leading, coaching, and developing a team.
Proven ability to use marketing insights, customer data, and cross-functional collaboration to achieve business objectives.
Solid data analysis and problem-solving skills.
Excellent communication, presentation, and storytelling skills.
Demonstrated ability to lead, coach, and develop high-performing teams.
Sound business judgment and decision-making skills.
Ability to multitask and manage deadlines.
Exceptional proficiency in Microsoft Excel and PowerPoint.

Nice To Haves

MBA strongly preferred.
Experience in hospitality, travel, vacation ownership, or subscription-based businesses preferred.

Responsibilities

Partner with the Director, Marketing to develop annual and quarterly marketing strategies, objectives, success metrics, and measurement plans.
Translate business objectives, customer insights, and market opportunities into actionable marketing initiatives and workstreams.
Develop and execute integrated B2C and B2B2C strategies to drive acquisition, engagement, retention, and revenue growth.
Develop business hypotheses, measurement frameworks, and test plans with cross-functional partners.
Identify customer lifecycle opportunities to increase member engagement, retention, purchase frequency, share of wallet, and customer lifetime value.
Lead, mentor, coach, and develop Marketing Specialists, setting priorities, expectations, and accountabilities.
Serve as a strategic thought partner to business partners and senior leadership, and influence stakeholders toward alignment on recommendations and growth initiatives.
Analyze customer, marketing, and business performance data to identify insights and improve customer lifetime value and marketing ROI.
Monitor KPIs and communicate results, trends, and opportunities to partners and leadership.
Prepare clear business recommendations and executive-level presentations, and contribute to monthly and quarterly marketing performance readouts.
Apply campaign and customer learnings to future strategies, audience targeting, offers, messaging, and customer journeys.
Develop marketing briefs and partner with creative, digital, and analytics teams to create cohesive campaigns across touchpoints.
Establish direct mail campaign strategies, including audience selection, offer positioning, messaging frameworks, and measurement approaches.
Coordinate with Contact Center stakeholders on outbound call strategies that support marketing campaigns and customer engagement.
Oversee the annual campaign calendar and guide Marketing Specialists in campaign development and execution.
Review campaign performance, identify optimization opportunities, and incorporate learnings into future marketing plans.
Champion integrated customer experiences across email, digital, direct mail, inbound and outbound calls, and other consumer touchpoints.
Manage assigned marketing budgets, invoices, and expense tracking in partnership with Finance.
Evaluate print and creative vendor performance and recommend improvements.
Partner with internal teams, agencies, vendors, and external partners to support marketing programs and business priorities.
Support improvements to marketing processes, tools, and ways of working; stay informed about trends and identify relevant opportunities.
Travel approximately 10%, including occasional visits to partner or resort locations or industry conferences.