Manager, Marketing
About The Position
The Manager, Marketing oversees marketing campaigns for Travis Credit Union’s products and brands, aligning them with organizational strategic drivers. The role supports lead generation and develops campaigns with internal stakeholders to help meet sales goals. It manages Marketing department operations, programs, branding, and staff development, and contributes to the design and development of a Marketing Center of Excellence. The position is hybrid, with a Monday–Friday schedule and occasional onsite work at the corporate office in Vacaville, California. Candidates must live within a reasonable commuting distance of the communities served by Travis Credit Union and, for hybrid and remote roles, within commuting distance of its Vacaville headquarters. The role does not offer employment visa sponsorship; candidates must already be authorized to work in the United States.
Requirements
- Bachelor’s degree in Marketing, Advertising, or a related field, or equivalent work experience.
- At least 5 years of experience managing brand and lead-generation marketing teams.
- At least 5 years of experience in the financial, banking, or credit union industry.
- Expert-level presentation and business analytics capabilities, including MS Office.
- Strong people-management and project-management skills, with a creative marketing background.
- Strategic thinking and the ability to see the big picture.
- Proven experience with successful lifecycle marketing campaign strategy and execution.
- Proven experience optimizing email, digital, print and advertising, website, and social marketing channels.
- Ability to work to strict deadlines with a high commitment to accuracy and accountability.
- Experience managing agile workloads and delivery schedules in high-profile roles.
- Strong problem-solving ability, attention to detail, and metrics-driven thinking.
- Experience presenting to executive and C-level audiences.
- Ability to influence cross-functionally and work well in a team.
- Must currently be authorized to work in the United States; employment visa sponsorship is unavailable.
- Must live within a reasonable commuting distance of Travis Credit Union’s served communities and within commuting distance of its Vacaville headquarters.
Nice To Haves
- Experience with CRM systems, cloud email platforms, Tableau, and project-management tracking tools.
Responsibilities
- Manage marketing operations, programs, branding, and activities within the Marketing department.
- Oversee traditional, online, digital, and social media marketing campaigns, ensuring best-in-class methodology.
- Develop, plan, and implement promotional campaigns with Marketing leadership.
- Implement strategic lead-generation campaigns with quantitative metrics and forecasting.
- Take responsibility for final campaign copy and creative.
- Own Marketing employees’ professional development, individual career growth, and team building.
- Work with the Marketing Analytics team to build results-focused marketing programs with reporting capabilities.
- Contribute to the design and development of a Marketing Center of Excellence.
- Monitor and report on the effectiveness of marketing communications.
- Work with internal Creative and Marketing teams to support new product and campaign launches.
- Maintain internal communications so relevant organizational functions are informed of marketing objectives.
- Analyze potential strategic partner relationships for company marketing.
- Oversee brand management and corporate identity.
- Directly supervise assigned Marketing department staff.
Benefits
- Medical, dental, and vision insurance.
- Mental health and wellness programs.
- Employee performance incentive plan.
- Merit-based salary increases.
- 401(k) program with immediately vested employer match.
- Holiday and vacation policies.
- Employee loan and credit card discounts.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
