Manager, Marketing

Travis Credit Union•Vacaville, CA

13d•Hybrid

About The Position

The Manager, Marketing oversees marketing campaigns for Travis Credit Union’s products and brands in alignment with the organization’s strategic drivers. The role supports lead-generation efforts and develops campaigns with internal stakeholders to meet sales goals. It manages marketing operations, programs, branding, and department activities, including traditional, online, digital, and social media campaigns. The manager plans and implements promotional and strategic lead-generation campaigns, develops quantitative metrics and forecasting, and is responsible for final campaign copy and creative. In collaboration with Marketing Analytics, the role builds results-focused marketing programs and reporting capabilities and contributes to the development of a Marketing Center of Excellence. It monitors communications effectiveness, supports product and campaign launches, maintains internal communications about marketing objectives, evaluates potential strategic marketing partners, and oversees brand management and corporate identity. The role also supports the professional development and career growth of Marketing employees and has direct supervisory responsibility for assigned Marketing department staff. The position reports to assigned department leadership. It is a hybrid role with occasional onsite work at the corporate office in Vacaville, California. Candidates must live within a reasonable commuting distance of the communities served by Travis Credit Union; hybrid and remote employees must also be within commuting distance of the Vacaville headquarters. The schedule is Monday through Friday, exempt. Employment visa sponsorship is not available.

Requirements

Expert-level presentation and business analytics capabilities, including MS Office.
Strong people and project management skills and a creative marketing background.
Strategic thinking and the ability to see the big picture.
Proven experience developing and executing successful lifecycle marketing campaign strategies.
Proven experience optimizing email, digital, print and advertising, website, and social marketing channels.
Ability to work to strict deadlines with a high commitment to accuracy and accountability.
Experience managing Agile workloads and delivery schedules in high-profile roles.
Strong problem-solving ability, attention to detail, and metrics-driven thinking.
Experience presenting to executive and C-level audiences.
Ability to influence cross-functional stakeholders and work effectively as part of a team.
Bachelor’s degree in Marketing, Advertising, or a related field, or equivalent work experience.
At least 5 years managing brand and lead-generation marketing teams.
At least 5 years of experience in the financial, banking, or credit union industry.
Must live within a reasonable commuting distance of the communities served by Travis Credit Union; hybrid and remote candidates must be within commuting distance of the Vacaville, California headquarters.
Must have current authorization to work in the United States; employment visa sponsorship is not available.

Nice To Haves

Experience with CRM systems, cloud email platforms, Tableau, and project management tracking tools.

Responsibilities

Manage marketing operations, programs, branding, and activities within the Marketing department.
Oversee traditional, online, digital, and social media marketing campaigns, ensuring best-in-class methodology.
Develop, plan, and implement promotional campaigns with Marketing leadership.
Implement strategic lead-generation campaigns and establish quantitative metrics and forecasting.
Own final campaign copy and creative.
Support Marketing employees’ professional development, individual career growth, and team building.
Work with the Marketing Analytics team to build complex marketing programs focused on results and reporting capabilities.
Contribute to the design and development of a Marketing Center of Excellence.
Monitor and report on the effectiveness of marketing communications.
Work with internal Creative and Marketing teams to support new product and campaign launches.
Maintain internal communications so relevant organizational functions are informed of marketing objectives.
Analyze potential strategic partner relationships for company marketing.
Oversee brand management and corporate identity.
Directly supervise assigned Marketing department staff.